Tesla killed his customer's referral program way back on Feb. 1, 2019 because of the popular program was getting too costly to maintain.
Tesla's customer referral program has been offered a five-year trial period, including six months of free charging at Tesla Supercharger stations, launching in deep space orbit, VIP invitations, and even free roadsters. The prizes, CEO Elon Musk said at the time, were beginning to add cost to its vehicles.
Tesla announced Thursday it would introduce a new referral program, in part, by customer feedback. "While our previous Referral Program was very successful, it came with significant costs, and ending the program," Tesla wrote in a blog post.
Under the new program, if a customer buys a new Tesla using a referral code, both new and existing owners want receive 1,000 miles of fr ee Supercharging.
Each referral also gives people a chance to win a Founder's Series Model supercar quarterly, both signed by Elon Musk and Franz von Holzhausen, the company said.
Tesla owners who already have unlimited Supercharging get two chances to win with each referral.
The prizes are still big, but there are strict rules. In a series of tweets Thursday, Musk said customers can only win each prize once, adding "intentionally to those without a massive social media presence to win."