In contrast to its competitors, the sales for the Challenger were constant. For the past four years, Dodge has sold approximately 65,000 units of the Challenger each year, while Camaro's 2014 unit sales and Mustang's 2015 revenue have been declining each year.
While high performance variants like the Demon, and Redeye have boosted Dodge's presence in social media. Dodge believes that other factors have supported the challenger's continued success. Extensive color options and a spacious interior, according to the automaker's investigations, attract buyers to buy a Challenger instead of a Camaro or Mustang. The Challenger is also the only muscle car with four-wheel drive, which is ideal for cold climates.