LOS ANGELES – United Airlines offered on Friday a withdrawal from a $ 69 million deal to move from Los Angeles Memorial Coliseum to United Airlines Memorial Coliseum after criticism became loud that adding a company name to the establishment's history , in which fought and dead troops died, does not live up to World War I.
The airline submitted a proposal from the University of Southern California announcing the naming rights agreement last year as part of a major refurbishment of the nearly 100-year-old landmark of the nearly 100-year-old landmark "United Airlines."
Californian President Janet Lamkin said in a letter to USC Representative Todd Dickey that in return for the naming rights, the company had "made a significant commitment to fund this project" and had taken great care to use the words "Memorial Coliseum "to honor to honor the memory of veterans.
"If USC is unable to comply With the terms of the agreement, in particular the name change, it would be possible for United to comply with the community's wishes for this partnership with USC and terminate the agreement, "Lamkin wrote in the letter, the Associated Press.
The university did not respond immediately to an email seeking a comment but confirmed that it had received it.
Los Angeles County supervisor Janice Hahn criticized the new name this week in a newspaper article. She is the president of the Coliseum Commission, a government agency that gave the USC control of the stadium several years ago through a long-term lease that demanded massive improvements to its facilities.
"Unlike other modern sports venues, the Los Angeles Memorial Coliseum is not the case Only a stadium – it's a war memorial," Hahn wrote this week in the Los Angeles Times. "Removing Los Angeles and replacing it with a corporate sponsor offends the memories of those who had the Colosseum in their honor."
Some veterans criticized Hahn's amendment, which the airline believes is well-intentioned.
From United's perspective, the agreed new name is the most important provision of our sponsorship agreement with USC, underscoring our deep commitment to the community and its cherished institutions, "Lamkin wrote.
The Coliseum hosted the Olympic Games from 1932 and 1984 The Games will resume in 2028. It is the temporary home of the NFL's Rams since their return from St. Louis and is a former home of the Los Angeles Dodgers, the former Los Angeles Raiders and UCLA Bruins.
It housed the 1967 AFL-NFL Championship – retroactively referred to as the 1973 Super Bowl – and Super Bowl VII.