For those who wonder how they can help save the rainforest known as "the lungs of the planet" to produce about 20% of the world's oxygen, the answer may be simple. Eat less meat.
It's an idea that Finland has already flown. On Friday, the Minister of Finance of the Nordic country called on the European Union "to urgently examine the possibility of banning Brazilian beef imports because of the fires in the Amazon".
Once the deal is implemented, a 20% levy on beef imports into the EU will be levied.
] But on Friday, Ireland said it was ready to block the deal, unless Brazil took action on the Amazon.
In a statement, Irish Prime Minister Leo Varadkar described the attempt by "Orewellian" Bolsonaro to blame environmental groups for the fires. Varadkar said Ireland will monitor Brazil's environmental measures to see if the two-year Mercosur deal is to be blocked.
He added that Irish and European farmers could not be advised to use less pesticides and respect biodiversity in trade agreements with countries that were not subject to "sound environmental, labor and product standards".
And this growth is accompanied by high environmental costs.
The Brazilian Space Exploration Center (INPE) announced this week that the number of fires in Brazil is 80% higher than last year. More than half of them are located in the Amazon and are a disaster for the environment and local ecology.
Alberto Setzer, a senior scientist at INPE, told CNN that burning from small-scale farming practices to new deforestation can reach out to mechanized people and modern agribusiness projects.
Farmers wait until the dry season to burn and clear land so their cattle can graze, but this year's destruction has been described as unprecedented. Environmentalists blame Bolsonaro for this upswing, which, according to its own information, has encouraged ranchers, farmers and loggers to use and burn the rainforest as unpunished as ever.
Bolsonaro has rejected the allegations of responsibility for the fires, but there seems to be a significant shift on the move.
Nevertheless, according to the Organization for Economic Co-operation and Development (OECD) and the Food and Agriculture Organization of the United States, worldwide consumption of beef will continue to increase in the next decade (FAO).
A joint report has predicted that global output would increase by 16% between 2017 and 2027 to meet demand.
Most of this expansion will take place in developing countries like Brazil.
This has been contributed by CNN's Arnaud Siad report from London.