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The backlash against Impossible and Beyond Meat-Burger, which become mainstream

When the Impossible Burger quietly launched in upscale restaurants a few years ago, the coverage was largely positive. Some reviewers even called it the future of meat.

Impossible products have now hit Qdoba, Burger King and supermarkets. Another herbal meat company, Beyond Meat, is represented in Carls Jr., Subway, and now in McDonalds. This is a sign that the new wave of meatless meat is approaching mainstream status – an encouraging development if you are interested in changing our meat-centered food system .

But when the emergence of meatless meat was unanimously welcomed a few years ago, it's good that the response to mainstreaming is skeptical. The takeover of Impossible Foods and Beyond Meat products by fast food chains has not been welcomed in some areas, although you believe that this development is more likely to be supported. Call it the backlash against the rapid rise of meatless meat.

For example, the CEO of Whole Foods and the CEO of Chipotle announced that they will pass on Beyond and Impossible products, and found that the products are over-processed. New York Times food writer and former columnist Mark Bittman, who has been calling on Americans to eat less meat for a long time, criticized "the new vegan meat with higher technology" because it was not concerned with "resource use and hyperprocessing" (though he did) celebrated in the past). His website Heated has also made a positive impact on plant-based meats, but recently nostalgically wrote: "Not so long ago … vegetarian burgers did not masquerade as something they were not." In the meantime Numerous articles have questioned the health effects of the products.

Sure, the new plant-based burgers have also been well received – and some pragmatic reviews have focused more on describing their tastes (quite meaty, though some reviewers insist they can still tell the difference). However, this is an emerging industry, and any pushback can have an impact.

The criticism is correct. The Beyond and Impossible Burgers are not exactly organic food (which I've already written about), even though they're not unhealthier than the meat products they're supplanting. The Impossible Whopper may help save the planet, but it will not save you from the usual problems if you feed on hamburger.

However, the criticism goes beyond the observation that fast food is not a healthy food. Often, critics express contempt for the entire process of producing large scale food, as it must be produced to feed hundreds of millions of people. In this way, as Alex Trembath of the Breakthrough Institute has argued, reflects the response to plant-derived meat, how strongly classicism and elitism are creeping into our national discussions about our food system, and how it may hinder its rectification.

Plant meat has the potential to be great for the world. It can stop factory farming, be more sustainable, fight global warming, and provide a way to feed a growing middle class with their favorite foods without destroying the planet. As it matures as an industry, its offerings can also become cheaper, healthier and more diverse.

However, in order for plant foods to change the world [1965-9016]large quantities of them must be produced and sold there consumers will want to buy it. And that, in turn, requires confronting the reality that consumers like fast food, and that it has real value in delivering fast food that is better for the world. The backlash on plant-based meat, if looked at more closely, is a backlash to our food system in general – falsely directed to one of the more promising efforts to make it a little better.

Meat Myths, Unmasked

There were many reviews on plant foods. They are all limited to four general criticisms: 1) They are highly processed. 2) they contain GMOs; 3) They are not as healthy or even harmful. and 4) they are aesthetically objectionable as "wrong" foods.

Many critics say plant-based burgers are "highly processed junk foods." John Mackey, CEO of Whole Foods, warned customers, "They are super-processed foods." Brian Niccol, CEO of Chipotle, said, "We talked to people, and unfortunately, because of the processing, it would not fit our principles of food with integrity."

What does "processed" mean? perfectly consistent meaning of processed foods, but the term can refer to any food that has been modified – to preserve it, to improve its taste, to add nutrients or to taste vegetable proteins like a hamburger.

Both Der However, Beyond Burger and the Impossible Burger are made in a factory with many different plant-based ingredients, but that word – "processed" – may hide more than it makes clear.

"There is currently this really confusing nomenclature in which to imagine Foods are classified as good or bad because of their degree of processing "said Ruth MacDonald, a nutritionist at Iowa State University opposite Wired. "And from a nutritional point of view, it makes no sense, and even from the food science point of view, it makes no sense."

Pasteurization is a form of processing. Adding extra vitamins that were life-saving is a form of processing. Yogurt is a highly processed food. While food can become unhealthy when processed, not all processed foods are unhealthy. You have to look at which ingredients and which processes the food went through.

In terms of ingredients, the dozens of burgers listed in Beyond and Impossible are often cited as proof that the products can not be healthy. But even a salad can contain many ingredients, and ingredient lists on products are often more a product of labeling laws than an objective measure of how many things get into the food.

This point was elegantly highlighted by Rachel of Impossible Foods. Konrad:

If we had to list the ingredients for beef as we list the ingredients for beef alternatives, it would not look so good. Takeaway is not bad for you (scientists are still arguing about this), but counting ingredients is not a way to find an answer.

Another common problem is the GMO ghost. The Anti-GMO Food Safety Center has fought the Impossible Burger and many members of the anti-GMO community have joined.

The Beyond Burger, to put it clearly, contains no GMOs. The Impossible Burger uses modified soy and a special ingredient derived from a genetically modified plant: the "heme" that makes the burgers "bleed" comes from soybean roots, but Impossible Foods makes it from yeast to increase the amounts produce that they need. This has been approved by the FDA.

The Impossible Foods team said its decision to use modified soy instead of GMO-free soybean imports by pointing out the environmental impact of genetically engineered soybeans being grown in the US, while non-GM soya would need carbon-intensive imports of Brazil.

Moreover, there is no good evidence that GMOs are harmful to health. Billions of people around the world have been eating genetically modified crops for decades without any harmful effects. Thousands of years ago, humans changed their plants genetically by selecting them more slowly for their favorites. Some naturally occurring plants are unhealthy or even deadly to humans; Some GMOs are more nutritious, require less pesticides or are otherwise better for us. But most are just neutral. After extensive testing, the FDA has agreed that Impossible Foods is doing well.

The fact that the new plant-based burgers are so processed and are suspected of containing GMOs directly leads to the main criticism: that they are not so healthy. And of course you should not mistake an Impossible Burger for a salad. Plant-based meat does not work that way.

But nutritionists who conducted analyzes have largely found that the meatless meat burgers are all right – not better for you than a beef burger, but not worse, with the specific details depending on your health priorities. (The Impossible Burger has more sodium than a beef burger, but beef burgers are usually salted during preparation.The Impossible Burger has less fat and a little less calories, but if you've foamed it with mayonnaise on a whopper, add the fat and the added Calories right back.)

"If you want a nutritious, heart-healthy meal, you can and should eat vegetables, whole grains and fruits, and all the other things everyone knows they should be eaten," Ryan Mendelbaum said wrote in Gizmodo about the controversy over the health of plant-based burgers.

A more serious allegation is that these products are actively harmful to health. For example, a May May Moms Across America press release warned that Impossible Burgers had been tested positive for a herbicide called glyphosate. Impossible Foods immediately pointed out that the "positive test" resulted in a rate "nearly 1000 times lower than the California Prop 65-defined, non-significant risk of taking glyphosate (1,100 micrograms per day)." Guidelines in the world; World Health Organization and EPA guidelines state that even higher daily rates are safe.

It is important that the environmental benefits of the Beyond and Impossible Burgers have been preserved in the light of new investigations. Plant-based meat in fact emits much less CO2 and other greenhouse gases than meat, uses less water and requires less land. The fact is that many people want a burger. So why not offer a burger that's good for the environment, good for animals and able to tackle big problems with our food system?

The Counterfeiting of False Meat

Another ingredient of the setback does not affect everyone's health. Instead, it's a vague feeling that eating dead animals is simply something that is simply nonexistent when eating plant-based inventions .

In a heated piece, Danielle LaPrise recounts the story of how her community came together to slaughter a pig: "With every animal sent, every harvest harvested," she writes, "I realized that our time on earth is temporary and everything on it is a gift. I could plant seeds or raise animals from birth, care for them, feed them and later depend on them to feed and sustain me. "From meatless meat, she writes," these foods never succeed in imitating the humiliating intimacy of meals in which the death of the beast is deeply felt. "

But most Americans do not eat meat like that. More than 99 percent of the meat produced in the United States comes from animals bred on farms, where they often never see daylight and do not have enough room to turn around. Most pigs are not killed at the end of a long life by a lucky collection of neighbors, but killed on the assembly line, which can kill hundreds of pigs per minute. (And the situation is getting worse for pigs.)

Our food system is not natural. It was not natural anymore. The criticism that herbal meat does not encourage the joy, gratitude and solidarity of raising a pig and then slaughtering it with her neighbors is not wrong – but she has very little to say to the typical American.

] When niche becomes mainstream

The Impossible Burger began as a niche product in upscale restaurants. The coverage was almost entirely positive: commentators welcomed that a Michelin-starred Manhattan restaurant added it to the menu. Concerning the Silicon Valley, local newspapers eagerly reported that it was served in Palo Alto "with sun-dried tomatoes, Cavolo Nero (or Lacinato Kale) and a sun-dried tomato mayonnaise on a poppy seed bun".

] But The Impossible Burger is now in Burger King. And that is much less attractive to the previous boosters.

As Trembath of the Breakthrough Institute argues, mainstreaming meatless meat coincided with the time when the food world turned on the burger. Food critics who had now praised it complained about it .

"I can not help but notice," Trembath wrote in an analysis of the meatball game, "that as fake meat was the responsibility of food utopians and visionary cooks, the opinion leaders were enthusiastic." But as soon as Burger King found fake meat on plastic trays, they were worried about how overworked it was.

Was the Impossible Burger processed more? Barely. If anything, it now looks better as Impossible Foods has received the FDA seal of approval for the signature ingredient Heme.

But the burger was mass produced. Starting at a restaurant in 2016, the Impossible Burger is now available at more than 10,000 locations worldwide.

Food historian Rachel Laudan argues : "For ultra-processed, it is light, industrially processed & # 39 ;, low-grade & # 39; or, not to my liking. Do not cry. Snack cakes are ultra-processed, homemade cakes are not. "And the Impossible Burger was not considered ultra-processed for a while, you could say he enjoyed the 'wine exception'.

There is a lot wrong with our food system and there is nothing wrong with saying so. But against every mass market, mass-produced goods are elitist and classic – and in that particular case, they're silly too.

Three of the biggest harms caused by our current food system are environmental damage, health damage from antibiotic resistance and damage to animals from factory farming. To cope with all of these, plant or laboratory alternatives to meat must be mass produced. And if we are uncomfortable with the fact of mass production itself, we can not solve the problems it is currently causing.

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