In a post explaining the situation, BBC Sales and Business Development Director Kiera Clifton said:
"As a public service, we want our content and services to be available to as many people as possible, and we provide These are available on a number of third-party apps for free, but as the BBC, funded by the UK royalty, we need to make sure that this happens in a way that is good for all audiences, according to our distribution policy ̵1; what this What we think is important is pretty simple: we want people to have easy access to numerous BBC programs, not just a few, and be able to create new ones altogether easy to discover and listen to. "
But the main reason why the broadcaster has abandoned the app may be its proximity it post, especially in the part where he talks about the data of the audience. By redirecting users to their own app, Google is robbing the BBC of information about what potential listeners are interested in. The sender uses this data to determine what is popular or popular, so he can create more similar programs nature. It could also use this information to display similar shows to a user and to ensure that there are no gaps in the coverage.
Clifton said the company is trying to resolve the situation so that his withdrawal from the platform does not seem to be permanent. Google also said CNET that it is an agreement with the broadcaster.