The iPhone 11 and iPhone 11 Pro range will be launched in a week and a half, and of course, above all, we know what to expect: a big focus on improving the camera thanks to the new triple camera system.
While the shape of the entire case does not change, we expect some improvements to the back of the phone. This of course includes the larger square camera projection, but also some new color options and dull glass instead of glossy surfaces. Photos posted on Slashleaks show another small design change: The Apple logo has been moved down and is now centered vertically and horizontally.
Try the free 30-day trial of Amazon Prime Camera Area. If the original position were maintained, there would not be much room between the bottom of the camera stop and the leaf of the Apple logo.
The placement of the logo can also serve as an indicator for users who want to take advantage of the new bilateral wireless charging / power sharing features of the iPhone 11. It is believed that the iPhone 11 AirPods can charge wirelessly by the AirPods case is simply placed on the back of the phone. Since the current Qi charging coil is centered, the Apple logo fits perfectly with the orientation.
The centered Apple logo may also confirm a report by an alleged Foxconn employee a few weeks ago. In a forum post, the Leaker announced that Apple will completely remove the iPhone text this year from the back of the phone. This would mean that the back of the device, apart from the Apple logo, is completely free from branding. With only one element to position, it would be aesthetically sensible to really center it.
By the way, the cases shown on these photos look like official Apple cases, but they are not. These are fakes / clones of Chinese manufacturers in a package that looks like official Apple accessories.
The minimal branding adornments are sure to make for a sleek design, even if the camera's kick is still a bit controversial. We will see the real thing very soon. Be curious about 9to5Mac as we fully cover all announcements from Apple's September 10 iPhone event.