The Chinese smartphone market was actually hit harder in the March quarter than a recent report suggested according to a separate analysis, to drop 21 percent year-on-year to 91 million units.
Using Animoji on a Chinese iPhone X.
Eight of the top With 1
Canalys did not immediately supply the numbers from Apple, but found that the four largest brands – Huawei, Oppo, Vivo and Xiaomi represented over 73 percent of broadcasts.
"The level of competition has forced every vendor to mimic the others' product portfolio and adoption strategies," added analyst Mo Jia. "But the costs of marketing and channel management in a country as big as China are huge, and only sellers of a certain size can handle it, while Huawei, Oppo, Vivo, and Xiaomi are shrinking Fighting the Chinese market is consoling itself by the fact that it will continue to consolidate and that its size will help them last longer than other smaller ones. "
Canalys data seem to clash with a report by Counterpoint Research, the Not only did 8 percent suggest industry decline, but that Apple held in fourth place, with its shipments rising 32 percent. Much of this was attributed to the iPhone X which, although prohibitively expensive for most Chinese people, caught the attention of the people who could afford it.
In early April, UBS analyst Steven Milunovich hinted that Apple was "fairly saturated" in the country and forecast relatively flat sales with little long-term growth.
A more coherent picture should emerge if Apple formally announces its March quarter results on May 1. Apple usually avoids publishing iPhone sales data until its quarterly announcements leave researchers measuring the product's performance in other ways.