The Detroit Auto Show – also known as the North American International Auto Show – is moving its annual event out of the cold limits of January and into the warm embrace of June from 2020. The move aims to reverse a churn of automakers have chosen to showcase their upcoming products at tech forward shows like the CES in Las Vegas.
The organizers expect that the move to June, industry experts, analysts and tired auto journalists for years recommend saving money for exhibitors. By eliminating November, December and January holidays from the induction phase, exhibitors will reduce overtime labor costs for construction, organizers said in a statement on Sunday. The show will also have a shorter three-week schedule, significantly reduced from the average eight weeks it takes now. The show is run by the Detroit Auto Dealers Association and its board.
There is another advantage to moving: outdoor demos. The current January time slot of the annual show keeps participants in the huge Cobo Center hostage. A trade show in June will allow automakers and even startups of mobility technologies to hold demonstrations and rides on the streets of Detroit. Autonomous and automated driving demonstrations will also appear.
Detroit Auto Show Summer 2020 by Lacey Ward on Vimeo
Detroit is already in the midst of a revitalization. And a June event will give organizers and officials a chance to showcase the city, including Hart Plaza, Detroit RiverWalk, Campus Martius, Woodward Avenue and Grand Circus Park.
Expect the Big Three automakers to lawn their home. Ford is already on the way. The automaker announced plans this summer to turn at least 1