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The Empire Strikes Back: Microsoft Returns to the Top of the World Tech / Gadgets



  Microsoft CEO Satya Nadella answers the question of a shareholder at the Microsoft Annual General Meeting in Washington on November 28, 2018. - AFP pic
Microsoft CEO Satya Nadella answers a shareholder's question at the Microsoft Annual General Meeting in Washington on November 28, 201
8. – AFP pic

WASHINGTON, December 2 – Microsoft is back in the forefront following an extraordinary comeback The gap to Apple, about three years after the conversion of the former leader by boss Satya Nadella.

Microsoft has regained its title as the most valuable company in the world when it closed on Friday for the first time with a higher market value than Apple since 2010, after a short step before the iPhone maker earlier in the week.

At Friday's close, Microsoft's market capitalization was $ 851.2 billion ($ 3.56 trillion) after Nadella tripled in early 2014.

Apple's rating was $ 847.4 billion, down 20 percent over the past eight weeks. Not far behind were Amazon ($ 826 billion) and Google Mother Alphabet ($ 763 billion).

In the 1990s, Microsoft had held the crown as a top tech company and most valuable company, as it brought with it the revolution in personal computer Windows operating system.

In recent years, however, spectacular failures in mobile computing have appeared to be disguised, while Apple, Google and Amazon saw growing assets.

Analysts Say Patience, Diversification and Willingness to Break Down Failed Businesses

"Microsoft is now shooting at all cylinders," said Jack Gold, technology analyst at J. Gold Associates.

"Satya Nadella has done a fantastic job keeping her from death." End areas and be more innovative.

Flourishing in the Cloud

Microsoft still generates significant revenue from Windows, the software that drives the vast majority of PCs.

But He has used his position to bring business customers to his cloud computing platform, Azure, and has developed a more steady source of revenue for consumers and businesses with his Office software suite.

"Azure was really big for Microsoft," said Gold

For companies that already use Microsoft systems for PCs and servers, it's easy for them to stick to Microsoft, and that's the benefit for Microsoft ,

Microsoft is far less dependent on a single product than in the past With a strong growth in its cloud services and revenues from its Xbox gaming business, Bing Search, Surface tablets and PCs as well as the professional social acquired in 2016 Network LinkedIn.

The Company Wins $ 480 Million US Army Contract Last month, HoloLens equipment will be delivered to help troops train with augmented and virtual reality.

It is also competing with Amazon and others for a multi-billion dollar contract for Pentagon Clo ud services.

The diversified revenue stream is in contrast to Apple, which still relies on iPhone sales for most revenue and profits.

"Microsoft is fairly balanced in a number of different categories," he told Bob O'Donnell of TECHnalysis Research.

"For Apple, we've reached a peaked smartphone and it's a very challenging market. Apple's longtime observers knew that this would happen at some point, and the question then arises of how quickly they can switch to service. "

The emphasis on business services from Microsoft makes the company less visible to consumers, but" it means they are not affected by the vagaries of tech fashion, and their revenue base is more solid and stable, "said O & # 39 ; Donnell.

Learning from Failure

Much of Microsoft's transformation came when he decided to throw "I think Satya Nadella exerts extraordinarily good judgment," the company said in the Windows mobile phone business after acquiring the Nokia device business, but having taken root in the sector dominated by Apple and Google-powered Android smartphones.

Roger Kay, consultant and analyst at Endpoint Technologies Associates. [19659005] "He sold the consumer business to Apple and focused on the corporate sector and the cloud."

Microsoft's Failures i According to analysts, n mobi It may have contributed to the company being forced to collaborate with rival operating systems.

Apple has now largely required its own devices for its services, a strategy that gold calls "Trouble".

"This is the same path that Microsoft took a decade ago," he said. "Apple will have to change that."

The company seemed to take a step toward opening its services last week and agreed to offer its streaming music on Amazon's Alexa devices.

great successes in the field of reinvention, "said a research note from Gene Munster and Will Thompson of the investment firm Loup Ventures.

It did not appear that the next reinvention of the company involved product replacement, it is rather a conversion the discontinuation of Apple products as a service required. "- AFP


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