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Home / Business / The EU condemns Google to $ 1.69 billion for bundling search and advertising efforts

The EU condemns Google to $ 1.69 billion for bundling search and advertising efforts



  A Google logo on an Android phone.

Google and the EU Commission of the European Union are making all sorts of announcements lately. After realizing that Google would implement a browser and a search engine picker on Android devices in the EU, Google's advertising business will be fined € 1.5 billion (€ 1.69 billion). The recent European Commission's cartel verdict states that Google's bundling of its advertising platform with its custom search engine program is anti-competitive with other ad providers.

The particular wing of Google's advertising empire that the Commission is working on is "AdSense for Search". "Adsense for Search does not reference the famous ads on Google.com search results, instead it displays" Custom Search "ads that can be embedded in their sites." We have a version of Ars ̵

1; Just click on the magnifying glass in the top navigation bar and look for something You will not leave Ars Technica, instead you will get a customized version of the Google search embedded in arstechnica.com These are the "Adsense for Search ads that are different from Google.com ads The European Commission's verdict is all about these "custom search engine ads."

  The European Commission provided this helpful graph of Google custom search practices. "src =" https://cdn.arstechnica.net/wp-content/uploads/2019/03/P039879-52863-640x361.jpg "width =" 640 "height =" 361

Tue e European Commission has provided this helpful Google Custom Search graphics.

The European Commission has reviewed "hundreds" of Google Advertising Agreements and identified a number of behaviors in Google's advertising department that it considered anti-competitive. First, from 2006 to 2009, Google ads had to appear exclusively on Google custom search engine pages. You were not allowed to use something like Google to crawl your site and then show Yahoo ads above the embedded results.

The Commission found that Google had relaxed this requirement in 2009 and replaced it with another non-competitive practice: "premium placement" clauses. These clauses say that while you can display ads for a competing ad provider's custom search queries, Google's ads must be in the top spots, and at least Google ads must appear on your custom search page. In order to change the way contending ads are displayed, Google's written permission was also required.

Basically, Google bundled its advertising platform with a custom search engine for websites, and the European Commission found that the agreement was anticompetitive to other advertisers. Competition Commissioner Margrethe Vestager commented on the Commission's situation and said: "Google has consolidated its supremacy in online search advertising and has protected itself against competitive pressure by restricting contractual restrictions on third party websites, which are illegal antitrust rules under EU law The misconduct lasted more than ten years and denied other companies the opportunity to compete and innovate – and consumers the benefits of competition. "

Google has not responded to this last fine.


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