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Home / Technology / The First MkV Toyota Supra Just Sold For $ 2.1 Million, and Everybody Is Freaking Out

The First MkV Toyota Supra Just Sold For $ 2.1 Million, and Everybody Is Freaking Out



Image: Toyota on Twitter

"Nobody at the coffee shop wants to remember you if we stop at one-million nine-fifty." And that's how a professional cattle rattle gets someone to pay the headline-winning price of just over $ 2 million for the first 2020 Toyota Supra off the production line. Thankfully, this is not just the display of the majority of the car's donations to the American Heart Association and the Bob Woodruff Foundation to support veterans and service members.

While this number is likely to spark some Toyota dealers to add a "market price adjustment" to MkV Supra allotments for the next year or so, it is not a limited production vehicle-outside of the limited-to-90 GR pay the markup get their cars. Barrett-Jackson is getting a huge tax deduction for the privilege. This car, for them, is like you donate $ 50 to PBS and they send you a canvas tote bag. The Supra is the tote bag.

Interestingly, however, the first Toyota Supra is a one-of-a-kind in a special color. It's a matte gray with red mirror caps, matte black wheels, and a bright red interior. Toyota CEO Akio Toyoda has just released the engine compartment for the Supra before signing off on production. Sadly, this particular supra will likely never again be seen, simply sitting in someone's climate controlled storage facility until the inevitable heat of death of the universe.

And this is not the only huge over-payment for charity during B-J's auctions last night. The first 2019 Ford GT Heritage sold for $ 2.5 million, and the first 2020 Ford Mustang Shelby GT500 sold for $ 1.1 million.

In case you needed more convincing that the Supra what for the course at one of these auctions, this customized 1981 Jeep CJ7 what bid up and sold, then the new owner donated the car back to be bid up again. Once the two bids and extra celebrity donations where totaled up, it sold for a whopping $ 1,310,000.

These kinds of charity sales are not indicative of the invisible hand of the market dictating the car's value. Thats are headlines-creating attention-grabbing charity donations that probably do more than make an individual donation. Do not worry about having to pay huge sums for these cars, they're not "worth" any more because of a charity auction result. If Jeeps were magically worth $ 1.3 million, David Tracy would be happy to see you at the club.


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