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The FTC is reportedly investigating Juuls marketing practices



Juul products will be exhibited on Thursday, December 20, 2018, in a New York smoker's shop.

Seth Wenig | AP

The Federal Trade Commission is investigating whether e-cigarette maker Juul has misled marketing and targeted minors, the Wall Street Journal reported Thursday, citing people who are familiar with the investigation.

The FTC is considering requesting financial compensation, the Journal reported citing one of the individuals. The FTC began its investigation in September 201

8, the Journal reported, before tobacco giant Altria invested $ 12.8 billion in a 35 percent stake in Juul. Altria shares fell 2% on Thursday. Juul is privately owned.

The regulators have criticized Juul for fueling an "epidemic" of teenagers who scrutinized the company's early ad campaigns using young models and bright colors. Critics say the pictures have positioned Juul as a lifestyle brand and attracted young people.

Juul, who did not comment on the investigation, stated in a statement that he fully cooperates "and be transparent with any government agency or regulatory agency that is interested in our category." The company said it had "never marketed to adolescents" and that its 2015 "Vaporized" advertising campaign was designed for adults in the 25- to 34-year-old population group and lasted six months. "

" If you look at the sales and sales data, there is no evidence that they have influenced the use, youth, or other factors, "the company said," but we regret that the campaign was conducted that way has been appealing to minors. "

The FTC declined to comment

Last year, the Food and Drug Administration launched its own investigation into the company's marketing practices through a" surprise inspection "last fall in Juuls San Francisco headquarters was identified, with investigators seizing thousands of pages of documents.

A subcommittee of the house examined Juul's role in the teen vaping epidemic last month, with complaints across the country accusing Juul of having children deceived and brought in contact with nicotine.

Read the full story here.


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