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Home / Business / The German electric vehicle competition could accelerate the growth of Tesla

The German electric vehicle competition could accelerate the growth of Tesla



22nd June 2019 by Matt Pressman


  Volkswagen Electric Car ID Crozz

Originally posted on EVANNEX .

Tesla often speaks of electric cars from old automakers as an immediate threat to the American automaker. And Neil Winton in Forbes reports: "Investors in Tesla have long been nervous about the company's fate as German automakers such as Mercedes, BMW, Audi and Porsche arrive late, but are well prepared in electric car gaming." "According to the Berenberg Bank, this could benefit the emerging American company." [Editor’s note: To be frank, we said so first. For example, see: “Tesla Thanks VW.”]

An analyst of the German Berenberg Bank, Alexander Haissel, says that much of the support from Tesla " ironically, from older automakers (mainly the Germans, but also Jaguar Land Rover, have intensified the marketing activities for electric vehicles there consumers will eventually discover Tesla's more competitive offer. "

Tesla's advantage over competitors is too significant to be ignored and dismissed, and it also becomes clear that EV starts are from traditional (manufacturers Quality problems can occur at an early stage, such as the recent recalls of Audi (e-tron) and the Jaguar I-PACE in the US, "said Haissl.

Tesla's model 3. Photo of Tesla .

In The End, Forbes notes: "The long-felt feared attack by German automakers such as Mercedes, BMW, Audi and Porsche could even be a plus for Tesla, as the increasing interest in electric cars through advertising becomes apparent its superior and cheaper technology. "Tesla continues to gain ground with Big Auto's sparkling EV launches (and glowing press coverage), including on the home turf of German automakers in Western Europe.

Earlier "The Model 3 stormed into the top of Western European electric car sales in the first quarter of 2019, surpassing second-best Renault Zoe with nearly twice as many sales. This was all the more remarkable as the Model 3 was only offered for sale in February and the price of the Tesla is probably more than double and sometimes even three times the price of the small Zoe city car. "

A look The competitive European landscape for electric vehicles since the beginning of the year, Germany-based car analyst Matthias Schmidt reports : "Tesla's Model 3, first introduced in Europe in February of this year and first in the following month Western Europe's best-selling all-electric car model will remain fully registered after 5 months this year, according to the latest monthly SMA data published in the monthly European Electric Car Sales Update Report. "


Tags: Alexander Haissel, Audi E-Tron, Berenberg Bank, EV Sales, Germany, Jaguar I-Pace, Matthias Schmidt, Tesla, Tesla Model 3


About the Author

Matt Pressman is all about Tesla. He is a TSLA investor, has pre-ordered the Model 3 and likes to drive the company cars Model S and Model X of the family. As co-founder of EVANNEX, a family-owned company specializing in Tesla accessories for the aftermarket, he was editor of the Electric Vehicle University (EVU) and Owning Model S and Getting Ready for Model 3. He writes daily about Tesla and you can follow his work on the EVANNEX blog.




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