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Home / Technology / The Google Go Search App for Emerging Markets Now Reads Site Content – TechCrunch

The Google Go Search App for Emerging Markets Now Reads Site Content – TechCrunch



Google illuminated the news canon at its annual India event, which takes place today in New Delhi. The search giant announced changes to its Tez payment service, and also introduced a subtle AI-based feature for its Google Go search app: Website Reading. You can bet that these are the first of many product announcements that will be released today.

The US company launched Google Go last year, an emerging-data search app. This new feature aims to increase the reach appeal throughout India, especially for non-English audiences.

A quick refresher: Hindi and English are the official national languages ​​of India, but its billions of people are very diverse with more than 20 other languages ​​recognized. The majority of people living in urban India are familiar with English, but businesses are becoming increasingly aware that they need to serve other languages ​​in order to offer basic online services to the rest (majority) of the country.

Google isn & # 39; It's actually a relative laggard ̵

1; but now it's trying to translate the Web with this new Google Go feature.

Google said that the addition of the site – reading as well as watching TV or listening to the radio. The function reads text in one of 28 supported languages, marking each word on the page. The company says it uses AI to search for the most relevant information on a webpage and to play it in any language.

There are obvious uses for activities that distract attention from reading, such as cooking, but in general, the feature is seen as part of Google Go's general approach to making information available to those who are relatively inexperienced when it does about the use of the internet.

"The new feature was inspired by user research in India, where we've heard from people how important it is to understand information effortlessly, especially for people going online for the first time using long-form text A small device can be tricky and time consuming, and with this new feature, you can easily press and follow Play, "the company said in a statement.

It has been added that it is looking for ways to add the feature to other Google apps in the future, so stay tuned. [19659009]
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