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Home / Business / The inventor of blue jeans has just made a big comeback

The inventor of blue jeans has just made a big comeback



Over the course of the last century, Levi Strauss has launched a fashion revolution, from bell pants to skinny jeans, which make denim a staple in consumer robes around the world.

The old American icon (LEVI) is facing a renaissance – at least among investors – after it was re-listed on the New York Stock Exchange on Thursday.

The stock rose more than 36% after the start of trading. (The stock closed around 1.3% at the close on Friday.)

"There is a long runway for growth," said Levi CFO Harmit Singh, who was head to head in the consumer world of On the Move Yahoo Finance (video above). "We're trendsetters, groundbreaking technology … and we're just getting started."

Levi, the inventor of Clue Jeans, made a huge comeback. (Photo: Getty)

While the market seized the opportunity, some investors are waiting for more details about the company's development.

"We all sit here and ask," Where is the growth? «Monetta Fund portfolio manager Robert Bacarella told Reuters. "If they can come up with a plan to show that they can gain market share and are not so dependent on the retailers, it will be much more interesting."

<h2 class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = " Comeback Child "data-reactid =" 41 "> Comeback Child [19659011] The story of the company begins on the West Coast.

The company was founded in 1853 by Levi Strauss, who was born in what is now Germany (then Bavaria). Strauss opened a shop in town to sell trousers to miners during the gold rush in California.

In addition to a partner, Strauss received a patent for the Blue Jean in 1873. The company went public in 1971.

Levi Strauss (born Loeb Strauss), inventor of blue jeans, industrialist, Germany / USA – around 1850. (Photo: ullstein image / ullstein image via Getty Images)

In 1985, the descendants of Strauss – the Haas family – decided to take the company into a $ 1.6 billion leverage buyout.

CEO and President Chip Bergh, who was hired in 2011, is widely referred to as one of the key managers who has made the Compan y around.

"When I got the call for Levi … my first reaction was" Wow ", here is this amazing iconic brand I grew up in," Bergh said in an interview last year. "When I started doing homework for the company, you had this incredible iconic brand … and yet a company that has really stalled for more than a decade."

He added: a legacy. "

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