There's no denying that cumulative iPhone sales were down during the recent holiday quarter, but that's not plummeted. Far from it, Tim Cook explained in his letter to investors earlier this month that Apple's revised guidance for the December quarter was 100% attributable to a revenue shortfall in China. Put differently, iPhone sales are seemingly doing quite well across the globe.
Consequently, the narrative that the iPhone XR has been short of a colossal failure is not exactly on point. And sure, while Apple's marketing with respect to the iPhone XR leaves Apple's entry-level iPhone is actually performing it.
According to new research data from Consumer Intelligence Research Partners (CIRP), the iPhone XR was the best-selling iPhone model in the US during the recent holiday quarter. This is an article in the iPhone XR has been released in the last few months.
iPhone models have been released "CIRP co-founder Josh Lowitz said in a press release. "The three new models made up 65% of sales, compared to 61
"The single iPhone XR model almost matched the combined iPhone 8 and 8 Plus in the same quarter of last year," Lowitz added. "IPhone XR so had the largest quarterly share for a single model, at 39%, in the past couple of years, since the then-new iPhone 7 in December 2016, even though it was only available for part of the quarter."  One of the more interesting tidbits from CIRP's data is that the iPhone XS Max outsold the regular iPhone XS by a factor of two to one. Presumably, the higher-margined iPhone XS Max wants help Apple's offset – perhaps to a small degree – some of the revenue shortfall from an overall drop in iPhone sales.