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The Last VW Beetle Rolls Off The Assembly Line In Mexico This Week: NPR



Two Woodstock attendees on their Volkswagen Beetle in 1969. An emblem of the hippie era in America, the car was marketed in the U.S. as adorably uncool.
                
                
                    
                    Three Lions / Getty Images
                    
                

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Three Lions / Getty Images
        
    

Two Woodstock attendees on their Volkswagen Beetle in 1969. An emblem of the hippie era in America, the car was marketed in the U.S. as adorably uncool.

Three Lions / Getty Images
            
        

The last Volkswagen Beetle, a third-generation Denim Blue coupe, wants to be produced in Puebla,

It's the end of an era – it's stretched on a very long time. Mexico, on Wednesday.

"It's impossible to imagine where the Volkswagen would be," said Scott Keogh, president and CEO of Volkswagen Group of America.

An emblem of the hippie era in America, the car was marketed in the United States. as adorably uncool. Volkswagen promotes the Beetle with cheeky advertising campaigns using slogans like "Live below your means" and "It's ugly, but it gets you there." In 1969, one of the vehicles cost $ 1,799.

What did you think about it ?: Volkswagen was founded as a project of Adolf Hitler, and its earliest cars were used for both civilian and military purposes. Volkswagen was relaunched by British Authorities after World War II and its car was rebuilt as the Beetle to its Nazi heritage.

It worked. The Volkswagen Beetle wants cease production on Wednesday at the company's factory in Puebla, Mexico.

The Volkswagen Beetle wants cease production on Wednesday at the company's factory in Puebla, Mexico. Here, vintage Beetles and other Volkswagen models at a VW festival in France in 2014.
                
                
                    
                    Jean-Francois Monier / AFP / Getty Images
                    
                

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Jean-Francois Monier / AFP / Getty Images
        
    

The Volkswagen Beetle wants production on Wednesday at the company's factory in Puebla, Mexico. Here, vintage Beetles and other Volkswagen models at a VW festival in France in 2014.

Jean-Francois Monier / AFP / Getty Images
            
        

Volkswagen launched the New Beetle in the 1998 model year, aiming for whimsy with a built-in flower vase. It found initial success, with 80,000 sold in the U.S. in 1999.

The automaker revived the Beetle again for 2012, but sales became popular in the US. As Volkswagen writes in a letter to its most famous creation, "The Golf is not Cultivated."

The current Beetle starts at $ 20,895 and comes in a sporty convertible model, too. Both are ending production on Friday.

The Beetle has not been produced in Germany since the 1970s. But production of the original Beetle continued at the Puebla facility until 2003, and the later editions were exclusively produced in Puebla.

A 2019 Volkswagen Beetle convertible on display at the Pittsburgh International Auto Show in February.
                
                
                    
                    Gene J. Puskar / AP
                    
                

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Gene J. Puskar / AP
        
    

A 2019 Volkswagen Beetle convertible on display at the Pittsburgh International Auto Show in February.

Gene J. Puskar / AP
            
        

The factory in Puebla has been producing cars for more than 60 years and is a worldwide export hub for VW's vehicles.

While production of the Beetle is ending, do not think the nostalgia is over. Volkswagen has been to launch a new version of its classic VW bus in 2022 – this time, it's electric.

And in this era, when it's almost finished, VW did not close the door forever on the Beetle.

"[T] Here are no immediate plans to replace it," Volkswagen Group of America's then-President and CEO Hinrich Woebcken said last year. "I would say, 'never say never.' "


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