LOS ANGELES – At the weekend, "The Meg" for Warner Bros. looked like a big, fat bellyflop.
Surveys showed little interest in the killer shark movie, which should cost and market at least $ 200 million. Rival Studios chuckled that Warner's new marketing director had made a rookie mistake in supporting The Meg with a campaigned campaign: Make a joke of your own non-comic film that holds Hollywood wisdom and ticket shoppers stay home.
Do you guess who gets the last laugh? "The Meg," an ugly, mindless, computer-generated mishmash, spent $ 44.5 million in North American cinemas-about 1
"The Meg" was co-funded and co-produced by Gravity Pictures, a Chinese company, and developed for the sale of tickets in China. The film plays a starring role in a Chinese actress, Li Bingbing, and the 70-foot shark in its midst threatens a crowded Chinese beach in an action sequence. "The Meg" plays Jason Statham and was directed by Jon Turteltaub, whose last big-budget movie was the 2010 flop "The Sorcerer's Apprentice."
"The Meg" is an important achievement for Blair Rich, who as Warner's took over President of Worldwide Marketing in April during a wider management reshuffle in the studio, which is now owned by AT & T and had to struggle with the overwhelming box office results in recent years. Ms. Rich and her team risked proclaiming "The Meg" as a joke – winking at potential ticket buyers with a Campy trailer featuring a Yorkie with a pink bow and stupid music. Her slogan: "Delighted to eat you."
[ Our critic thought, "The Meg" was not a "Sharknado". Read her review . ]
Second place for the weekend in the United States and Canada went to "Mission: Impossible – Fallout" (Paramount), which, according to comScore, which compiles the box office data, is about $ 20 million for a new global total of $ 438 million. "Christopher Robin" (Disney) finished third, earning an estimated $ 12.4 million for a new global $ 62.1 million.
In fourth place was "Slender Man" (Sony), a badly-reviewed horror movie that cost about $ 10 million to make and sell $ 11.3 million
Spike Lee's "BlacKkKlansman" (Focus Features) was fifth. The opening weekend ticket sale for the euphorically-scanned film that won the Grand Prix at the Cannes Film Festival in May was approximately $ 10.8 million – the best result for a Lee film in more than a decade. "BlacKkKlansman", supported by Blumhouse Productions, was booked in 1,512 theaters. To compare, "The Meg" starred in 4,118.