We currently know DJI as one of the world's leading drone companies. Recently, DJI has released consumer products like Osmo Pocket and Osmo Action, but the latest product is called RoboMaster S1.
For those who do not know, DJI is a Chinese company that hosts RoboMaster in Senzhen, China. This is one of the largest robotics contests in the world, where DJI got the inspiration to develop their latest product.
My Honest Opinions
First I looked at this new product and found it silly. After thinking a bit about it, I realized that it had the potential to be very useful for educational purposes in its main markets, the US and China. As far as the engineering and construction of these devices is concerned, I think DJI offers a solution to interest more people in robot technology.
For a drone user like me, this product does not make much sense at all. However, if I wanted to learn and understand some of the technology, the S1 could help teach some of the basics.
Is this product suitable for everyone?
No way. I myself had not expected that DJI would bring out such a product. For me, it seems more like a joker, but also another way for them to expand their market. Since there are no other learning tools made with DJI's precision and build quality, this could really be a great success for introducing development opportunities for a new generation.
Playing with friends
I was able to get some hands on time with the RoboMaster S1 to see how it works. I was even allowed to race and play against other people. Gaming lets you shoot infrared rays at the other rays to reduce HP. The coolest thing about it is that you see it in some kind of augmented reality on your screen. The S1 also shoots pellets like in RoboMasters. You can watch the video to learn a bit more about the competition. 
Programming / Code
For people who want to learn about programming robots and artificial intelligence, the S1 is a good place to start. As technology becomes more sophisticated, we need to break new ground to get to know it. This is exactly where this new product comes in. Advanced programmers can go into the S1 and program it, but the main application is to teach people who are just beginning. With a range of projects ranging from beginner to expert, Robo Academy offers video courses and tutorials that teach people at all levels.
I'll say that this must be the most unique product launch for me DJI has ever been. In a sense, however, it almost makes sense to see a major technology company from China launching a programmable robot for educational purposes. What do you think about the RoboMaster S1? Can you see that this is a successful product for DJI?