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Home / Business / The New York Times lowers its online price, but there is a catch

The New York Times lowers its online price, but there is a catch



With 3.8 million subscribers – 2.9 million paying only for digital access – the New York Times is one of the first success stories for paywalls that partially or fully restrict access to non-subscribers , Now the deal will be even more attractive as the Basic Digital Access subscription will be bundled with the e-book and audio book service Scribd for a monthly fee of $ 12.99 (after a 30-day free trial).

It's an attractive deal if you're a big reader. Scribd alone costs $ 8.99 a month. The New York Times runs $ 8 a month for the first year and then jumps to $ 1

5 a month. After the first year it is actually cheaper to have the double subscription than to subscribe only to the Times .

Is the first year worth it? Scribd has a large, but spotty selection of e-books and audiobooks for just about anything you can do (with a few restrictions on being really gluttonous). It's a bit like Netflix streaming, which has a lot of interesting movies and TV shows, but not necessarily the ones you're looking for. (I looked at Scribd's offers in February.) Scribd also has sheet music and samples of periodicals and newspapers – including the Times .

But you need the Times custom app (or web browser) to access your full subscription. "There is no technical integration in this property," says Russell Kern, director of marketing partnerships at the New York Times . It's just a combined bill.

This is a continuation of Times 's collaboration with Scribd, which last year tested a Student Subscription Bundle (since phased out) that ran at $ 4.99 per month, but limited was to four months. In 2017, the Times bundled Spotify one year with its all-access subscription (including additional goodies beyond Basic) for a combined $ 20 a month. In addition, "we had a handful of much, much smaller contracts with international publishers who were testing," says Kern. "This is the first time we've really doubled with a partner."

Why does the New York Times (as far as it does not go wrong) offer such a deal to weather the initial wave of people who were ready to grab people who still have only the five free ones? Kernel says it also wants to read articles per month, and it also wants to expand beyond the US Even though Scribd is smaller than the Times (with about 800,000 subscribers), it has international reach, companies say However, a company spokesman says that Scribd has "a significant number of paying subscribers outside the US."


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