First I saw the tweet.
"I miss having a real connection with real people. My community. From now on you can just write me a text message. I will not be able to respond to everyone, but at least we can really be each other & I can share the undisguised and biggest in my world, "wrote Ashton Kutcher, the celebrity and technology landscape, on Tuesday afternoon. And then he posted his phone number: 10 digits that promised a lot more.
I threw the connection into Slack and then did it. I wrote to Ashton Kutcher.
"Hello Ashton Kutcher (or the person who hacked his Twitter account)" ̵
I did not have to. I immediately got an answer.
"Hey, it's Ashton. This is an auto text that tells you that I have received your message. Everything else will be mine. Make sure you click on the link and join my phone so I can answer you. "This bizarrely written message was followed by a URL: in.community.com/lotsofrandomnumbers.
"Ashton …" I sent back a text message. "Start a social media platform or a phishing scam?"
Unfortunately, the first step seems closer to what's going on.
The TOS also told me," You understand and acknowledge that conversations that use the service are not private conversations with customers, but are considered news and interactions solely for the purpose of advertising and / or advertising the customer and the customer's products and services.
It turns out that Community is the new name of Shimmur, Inc., founded in 2014 to connect social media celebrities with their fans. App allowed users to find their favorite creators and Instagram stars, join their "tribes," and contribute to that particular influencer (henceforth referred to as the "Tribe Leader.") According to Shimmur's FAQ, the tribal leader will first receive the MOST UPVOTED posts in see his tribe – so the more upvotes get your post, the higher the chance that your favorite star will react! In other words, if Reddit and the most thirsty Instagram commentary had a baby, it might look like Shimmur; a The Forbes described it as "a Gen-Z focused media company" in June 2017. According to Crunchbase, Shimmur collected $ 100,000 in three rounds, but the app did not appear to be available for download Twitter Feed and its Squarespace blog have not been updated since 2017. Shimmur.com is now redirecting to digits.chat, which is included in the private beta version. Between this and the community it seems to be a pivot to SMS.
Matthew Peltier is co-founder of Shimmur (until November 2018) and Founder and CEO of Community (as of December 2018) on LinkedIn. I contacted Peltier for more information about his company and Kutcher's involvement in LinkedIn and email, but did not hear it immediately.
Of course I should have known better when I wrote a text message to Ashton Kutcher. "My Community" should have informed me alone – rather than a sign of the importance of the community to Ashton, this Capital C "community" carries the touch of a brand. OK, yeah well, in hindsight, I should have been skeptical that a celebrity with an estimated fortune of $ 200 million would spend his personal number on only 18 million followers. However, in my defense, private messaging is experiencing a comeback, as noted by WIREN's Lauren Goode earlier this week. Faced with the wilderness of our howling food, humans seek protection from the warm fire of group chats and private DMs. And if a Hollywood star wanted to do this at the national level, why not the guy who played Kelso on That 70s Show ?
. But for the same reasons, the text for brands may be valuable, politicians, spammers, and anyone else with a message that you really should hear. And apparently this includes Ashton Kutcher.
At the present time, nobody has informed me anymore about how many messages the masses sent to Ashton Kutcher. That leaves me no choice but to speculate that there were so many people, the whole system crashed. Three hours after sharing "his number" on Twitter, Ashton Kutcher had an update. He had noted his original tweet and shared the phone number. "I'll publish again soon," he tweeted . (Repost what? His number? The reason he did this to us?) "Sms is a brittle beast."