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Home / Health / The portrayal and advertising of water pipes in social media can normalize their use and pose public health challenges

The portrayal and advertising of water pipes in social media can normalize their use and pose public health challenges



Posts with hashtags such as #hookah or #shisha on social media platforms may present their use in an overwhelmingly positive manner despite their serious health risks, suggests a new study. The findings, published in the journal Health Education and Behavior, suggested that the portrayal and promotion of shisha smoking on social media can normalize its use and address public health challenges.

A team of researchers from Florida International University, the University of Wisconsin The University of Miami, the Syrian Center for Tobacco Studies and the University of Pittsburgh selected 279 contributions from 11,517 shisha or shisha-labeled papers within four days.

They found that 99.6 percent had positive feelings about the use of water pipes and only one (0.4 percent) mentioned their negative health effects.

"An increasing body of evidence suggests that smoking hookahs can lead to nicotine dependence and many other well-known smoking disorders such as cancer, cardiovascular disease and respiratory disease," said the researchers.

"This study is an important step in identifying shisha issues on Instagram and demonstrating it is important to use data from this social platform to complement and expand our understanding of health behaviors," they added.

The researchers also found that 1

0 percent of all posts used the hashtag #HookahAddiction, indicating that nicotine addiction does not exist Englisch: bio-pro.de/en/region/stern/magazine/…1/index.html The researchers noted that policymakers and other approaches should look at how to reduce the number of promotional activities, z create campaigns to market positive topics presented on social media.

"These findings may influence the design of future anti-smoking campaigns in the media," said the researchers Source: Shutterstock
Source: IANS

Published: June 30, 2018 1:30 pm | Updated: June 30, 2018 13:32



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