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The secret obsession of Magic Leap allegedly says that developers say they screw it up



Image: Magic Leap

At some point Magic Leap will have to play around with its ultra-secret mixed-reality device. Development kits are now being sent to selected partners, so it seems the time is now. But the Chosen have to take extra precautions that make it unlikely you'll hit a headset at a party.

Late last year, Magic Leap made news by showing us the first pictures of his long-in-the-works miracle tech, and it promised that the developers would go to work sometime in 201

8. It released an SDK earlier this month, and it looked like the shipping date could not be far away. Now, a Bloomberg report says some senior developers are getting their units, but Magic Leap insists that it stays locked in a safe.

The security requirements associated with an early user were perceived by some developers to be too heavy. At least one company decided it was not worth it and declined a test device, said a person who was familiar with the matter and could not be identified due to Magic Leap's tight informational rules.

A spokesperson for Magic Leap confirmed that the company has issued a limited number of devices to partners and has not started to distribute them widely. Until then, Startup has only allowed people to use the product in tightly controlled environments. Investors, potential business partners and journalists who used prototypes typically could only do so after the conclusion of confidentiality agreements.

We contacted Magic Leap to confirm that some developers have decided to share this opportunity, and we will update this post when we receive an answer. We also asked if developers need to sign an NDA. In February, Magic Leap CEO Rony Abovitz and Adam Silver, the NBA's commissioner, attended a recode conference to promote a joint initiative that is in the works. It was an embarrassing episode because neither was willing to talk in great detail about something. At one point, Silver even said that he signed the same NDA as anyone else, and he was only allowed to speak in a vague language. That's not the way you sell a product, it's how you convince people that you have something to hide that is not good.

The Magic Jump hype train has officially jumped over the rails, and the old "something like bad publicity" saying could not be more wrong. There is a general feeling of indifference in the press and online observers. Magic Leap seems to read that as expectation. The only time we get real information about the company is when an employee sues them.

The reality is, the Magic Leap One is unlikely to be out of the box right now – that's just life. Microsoft's HoloLens has been in the hands of developers for two years and it still does not drive anyone crazy. If you have a developer friend who has a unit or $ 3,000, you can try the HoloLens for yourself. Otherwise, watching the progress of the device through videos uploaded by people who quietly cancel their personal projects is fun.

All available evidence has made us skeptical that Magic Leap Ready Player One- is worthy of technology yet. And if HoloLens continues to be more developer-friendly, it's unlikely to happen.

[Bloomberg]


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