Smokey Robinson, Fantasia, H.E.R. and Rob Thomas examine whether Maroon 5 should listen to the online petition asking them to cancel their Super Bowl show to support players' right to protest. (14th of January)
During the Super Bowl Halftime Show, the football field becomes America's largest stage, a unique opportunity for artists to play half an hour for well over 100 million viewers. With an unsurpassed audience and a legacy of iconic performances, it has always been a stand-out performance for artists like Beyonce, Katy Perry and Lady Gaga for the mid-season show. It is akin to winning the Grammy for the Album of the Year, once a sign for artists that they love an institution as much as the Super Bowl.
As the chaotic preparation time until the mid-season show Super Bowl LIII of 2019 showed, things are quite different this time: The confirmed performers are dealing with waves of bad press in the weeks leading up to what should be the most exciting performances of their careers – a proof of how far the half-time show has fallen as one of the so-called biggest nights of music.
After months of coverage, many of the biggest American stars had turned down the half-time show slot, news Maroon 5 broke out on February 2nd at this game. When the fans wrote petitions asking the band not to play the show, the NFL officially delayed the monthly halftime show and waited until mid-January – a few weeks before the game – to actually confirm that Maroon 5 was playing would. When the rapper recently announced that Travis Scott would join Maroon 5 on stage, he assured that he would only agree if the NFL made a donation to a social justice organization and was nevertheless criticized for participating in the show.
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Monthly delayed announcements, angry fan petitions, tough charity targets – that's not the way a decade ago Shows shown.
In the ten years since Bruce Springsteen slipped into a camera during his half-time show performance in 2009, the NFL became toxic to artists seeking justice and their fans – transforming the once coveted performance slot into Guaranteed Poor PR (19659005)] Colin Kaepernick's kneeling controversy and the ensuing absence of NFL services inspired many artists to publicly speak out in his favor, allegedly contributing to Rihanna's decision to decline the opportunity for the mid-term exhibition. Similarly, the representative of Cardi B. Page Six said that she was not interested in "because she feels about Colin Kaepernick and the entire movement." And Jay-Z made clear his feelings about the NFL in the lyrics of his and Beyonce's "Ape *". *** "Single," last year, rapping, "I said no to the Super Bowl. / You need me, I do not need you."
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And although the performance certainly does not fuel the careers of Maroon 5 or Travis Scott, it's hard to imagine that artists want to sign up for the halftime show next year after last months' press debacle. 19659005] Since the initial speculation about Maroon 5's performance broke last fall, a widely publicized Change.org petition broke into over 100,000 people's signatures calling on the band not to play the show. When Scott sought to counter the controversy by announcing that the NFL would donate $ 500,000 to Dream Corps, an organization committed to social justice, he was publicly criticized for choosing to Colleagues like TI and Nick Cannon, with Kaepernick, who denies that Scott asked him if he should perform.
Atlanta's music scene could have been a perfect backdrop
Most worrying is the fact that 2019 should be a milestone year for the Halftime Show. Thanks to the host city of the Super Bowl in Atlanta – America's nexus of hip-hop culture – to their indigenous sons Outkast, TI, Migos, Future, Young Jeezy, Childish Gambino, 2 Chainz, Gucci Mane, Young Thug, 21 Savage and Killer Mike belong. It's unclear how many of these names the NFL wanted to appear in the Halftime Show, but only one has said yes – Big Boi, the rapper and outkast member from Atlanta, who has also confirmed that he will join Maroon 5 and Scott on stage will be quiet in the last few weeks near the radio.
More: The NFL's decision to ignore the Atlanta music scene for the Super Bowl Halftime Show is a missed opportunity
For all The Halftime Show has this one Year the danger that one can be the most depressing. What should have been a celebration of the embarrassment of the wealth that Atlanta has to offer is instead directed by Maroon 5, a band whose faceless pop hits are as far from the city's buzzing music culture as possible. Originally from Atlanta born NFL, Big Boi, apparently trying to keep his appearance as inconspicuous as possible, probably due to the venomous reception that greeted the headlines of the half-time show.
The Halftime Show is expected, as every year, on February 2 with tens of millions of viewers. And after that, the NFL will have to find a way to adapt to the new reputation of the halftime show. Maybe they will resort to booking older acts rather than the younger stars they've been chasing in recent years – stars doing this year is a clue, their calls may not be returned. As long as the Super Bowl survives, there will probably be a halftime show. The question is, will this show be of use after the near-fatal blow that sustained its reputation this year?
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