Ball launches an aluminum mug shaped like a red solo mug, the popular beer pong pot. But unlike its plastic predecessor, this mug can basically be used forever as long as you wash it.
It is difficult to imagine that a troop of rascals or ruddy tail-eaters actually takes their carbon footprints into beer-soaked festivals. But Ball's aluminum cup could change that as soon as it hits the market in September.
Of course the cups are more expensive than the standard solo. CEO John Hayes told Bloomberg that they will each cost around 25 cents.
But that's a small price for the benefits: they'll keep your drink cold. They do not break if you squeeze them too tight. And to clean up, just put it in the dishwasher. Disposable plastic, who?
Before you buy this case with plastic cups for your next rage, you should think about the environmental consequences. According to the United Nations Environment Program, only 9% of all plastics are recycled.
Aluminum is one of the most sustainable materials in the world. It is one of the most recycled materials in the US and nearly 75% of the total aluminum produced is still used, according to the Aluminum Association.
So keep going. Play this twelfth round of beer pong, then wash a cup and use it the next morning for your iced coffee. It's hard to feel guilty about saving the environment.