Ford's recently unveiled electric Mustang SUV, the Mach-E, is fast becoming one of the most coveted car revelations of recent years. But while the new EV competed on its debut at the LA Auto Show, the company has internalized a really important part of the Mustang Mach-E: the software.
The performance and practicality of the Mustang Mach-E will be large However, the key to its success is the new Sync 4 software, which drives the huge 15.5-inch touchscreen in the center of the dashboard, the everyday Life in this car will decisively affect. For that reason, it was disappointing that Ford did not have much of an opportunity to interact with the software, and in some cases actively prevented people from trying.
Correct: The software of the three screen cars that Ford revealed on Sunday night at Hawthorne Municipal Airport , was so flawed that the handlebars hovering around the car kept people from tapping the screen. The only place people could try to interact with Sync 4 was a single standalone kiosk in the nearest hangar, which was closed just over an hour after the stage was completed, along with the rest of the event.
It is possible that Ford will have the same kiosk on the LA Auto Show floor this week, and I hope they do. It will be another full year until the Mustang Mach-E enters car dealerships at the end of 2020.
However, the working software appeared to be the biggest problem missing in the revelation on Sunday night, especially after Ford boss Jim Hackett spent about seven minutes  ahead of the unveiling of Sync 4 and the main touchscreen. He praised the "architectural graphics" developed by the company's software team for Sync 4 (which apparently stands for "embossed digital keys"), hands-free voice interactions with the ability to understand contextual commands, and one-touch access Menus and settings.
Ford gave the press a better idea of what Sync 4 will look like in the Mustang Mach-E during a briefing on Friday before the unveiling, but there was still not much time for interaction. Instead, we've just heard a lot about how Sync 4 works, rather than really seeing it in action. (Aside from what Hackett mentioned on stage, we were told how Sync 4 users can simultaneously use functions from CarPlay or Android Auto and from Ford's infotainment system, such as Sync 4 charging stops dynamically in […]
Large technology companies often try to demonstrate software live on stage just to make things terribly go awry and vehicle-unveiling events chaotic This Sunday night was not necessarily the best place to show something like Sync 4 in action. One reason for these events, however, is to give the press an idea of what a car will look like. Ford dedicated 15.5-inch Mustang Mach e-real estate to a completely new version of its in-car software – a software that has to compete with Google's new embedded Android automotive operating system – but it showed up to the Revelation apparently unprepared really shows it. For something so crucial to the experience of the Mustang Mach-E in the car, it felt like a misstep.