It's undeniable that the PS4 dominated the Xbox One of this generation of consoles in terms of revenue. And Nintendo relies on the success of the Nintendo Switch, which has quickly become one of the fastest selling video game consoles of all time. Nevertheless, Xbox was named one of the top 100 brands in the world, with Sony and Nintendo were not on the list at all.
This ranking of the top 100 brands was compiled by the WPP research arm Kantar. This list, known as the BrandZ Ranking List, has been compiled annually since 2006. Each year, according to the Financial Times, the top 100 brands are rated by calculating the "value that a brand provides to businesses." The BrandZ ranking achieves this by combining "financial and market data" with around 4 million consumer surveys among people in 51 countries worldwide.
This year's list rated Xbox as the 87th most valuable brand in the world. It is the only brand designed exclusively for gaming, even though Microsoft has been awarded as the fourth most important brand. The top 10 also includes Amazon (first place), Apple, Google and Tencent, all of which are at least somewhat involved in the gaming industry.
<img class = "ezlazyload alignnone size-medium wp-image-484362" src = "data: image / svg + xml,% 3Csvg% 20xmlns% 3D% 22http% 3A% 2F% 2Fwww.w3.org% 2F2000 % 2Fsvg% 22% 20width% 3D% 22738% 22% 20height% 3D% 22410% 22% 3E% 3C% 2Fsvg% 3E "alt =" Xbox Called a More Valuable Brand Than Sony and Nintendo Given the success of Xbox rivals, they are wondering some why the top 100 brands came up and Sony and Nintendo did not.This report has no answer, but we can speculate why.A big opportunity could be for Xbox to use the cloud technology for their Microsoft Azure even supports the cloud gaming services of the PS5 Xbox Live Gold, Game Pass and the new Game Pass Ultimate contribute significantly to the growth of the Xbox brand business, and since Microsoft Game Pass more offensive than ever before supported, it is likely that the company will only attract more monthly subscribers into the future. [1 9659005] Xbox has also talked more about the next-generation console than any other company, and a specific project reveals details about Scarlett at the E3 2019. Whether or not this mattered to the brand rankings position is unclear. Still, it's interesting that Xbox was named the 87th most valuable brand in the world, while the competition did not manage to cut it at all.
Source: Financial Times