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ThinkGeek.com is shutting down and that's a damn shame

After 20 years of offering ThinkGeek a variety of geek-related merchandise to the nerds of the Internet, the company will officially close its website and instead relocate its activities to its parent company, GameStop. In the meantime, the business has a 50 percent discount on the "relocation sale".

A GameStop spokesman said the statement was "The company is engaged in a strategic business transformation initiative to build the GameStop of the Future," and as part of that effort, "we've decided to rethink our ThinkGeek business by streamlining our ThinkGeek.com ecommerce platform and migrating it within our GameStop.com omnichannel platform. "[1

9659003] What matters in essence: The company consolidates under a brand name. According to the company's customer service site, the ThinkGeek website will be closed on July 2. After that, you can "send a curated selection of unique articles found on ThinkGeek.com in the past to GameStop through a ThinkGeek section." In addition, the company will keep its over 40 stores open nationwide and become ThinkGeek articles as well be available in the company's GameStop chain store.

On the one hand, it makes sense to have more to operate Similar brands and their supporting organizations are complicated. When GameStop acquired ThinkGeek in 2015, it found that it wanted to expand its offering in the category of fast-growing collectibles, and sure you could soon find all sorts of nerdies at your local GameStop that were previously only available online.

Despite all the cold logic that justifies GameStop's decision, I can not help thinking that this is a real loss. ThinkGeek has always been a great place to find a wide range of geek-minded people, from hardcore fans to confused families who like things like Star Trek and Dungeons and Dragons. The site has always had a bizarre meta-nature for the larger geek world and the internet fandom. Want a potholder that looks like a wampa paw? Check. How about a shell shaped like a shark? I still keep barking every time I fill it with goldfish crackers. Tardis bathrobe? Yes.

Not to mention the company's annual prank products for April Fool's Day. These are unheard-of stunts that no rational enterprise would do with a lot of energy and resources, even when everyone gets involved in the joke. Sean Hollister of The Verge still wishes he had coughed the money for this Tauntaun sleeping bag.)

Now, whatever GameStop designates as the rest of the brand is put on the shelves with Funko Pops, action figures and many video games. Hopefully, GameStop will also bring some of the playful whims of ThinkGeek to the fore.

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