Hershey's plan to launch a thinner Reese's Cup suggests in social media.
Last week, Hershey announced on a call with investors that he intends to launch a new product called "Reese's Thins" in March.
"This product is about 40% thinner than the original cup and speaks to consumers who want something sweeter with more acceptability," said Michele Buck, president of Hershey North America.
Hershey will not stop selling the original Reese's Cups as the candy giant continues to spark new variations of the iconic brand. Many customers, however, were angry at the existence of a "thinner" Reese's Cup.
People's biggest complaint is simple: They want a fatter Reese's Cup, not a thinner one.
Hershey has worked on the renovation of some of his most popular brands to increase sales.
In May, the company launched Reese & # 39; s Outrageous, a candy bar filled with peanut butter, caramel and Reese's pieces. It's also slated to debut Hershey's with Reese's Pieces in bar form in December.
But when it comes to Reese's Thins, many people just are not on board.