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This famous LA Ice Cream Truck has started, & # 39; Influencers & # 39; Double charge



The Instagram "influencer" problem is getting worse. Two days ago, we shared an email exchange between a pair of wedding photographers who ran counter to an influencer who wanted a free wedding photo package. Now a famous LA Ice Cream truck is getting fed up, and the owner has officially begun to double-charge so-called influencers when they ask for free items.

The CVT Soft Serve Truck is an institution in LA with a 15-year history, but its reputation has its drawbacks. Owner Joe Nicchi is increasingly bombarded with requests for free ice cream when "exposed" on Instagram.

The owner reached his limit last week when he told VICE that an unnamed influencer asked him to hold an event for 300 people. for exposure. At that point he (ironically) announced a new policy through the truck's Instagram account: anyone who charges $ 4 for an ice cream cone for free will pay $ 8.

"We really do not care if you're an influencer or not. Many followers you have," says the headline. "We will never give you a free ice cream in return for a post on your social media page."

To say that history has gained some momentum would be an understatement. The post has made it to the front page of Reddit, its response has been published in publications around the world, and almost everyone who has ever been asked to do freelance work in exchange for exposure feels quite confirmed right now.

The next time an Instagram influencer asks for free headshots, a free couple session, or a free wedding package, do not tell them they're no. 19659008] (function (d, s, id) {
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