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This Korean AirPods ad makes me jealous of international trade-offs



Apple launches a new AirPods ad in Korea that features a fun side of popular wireless headsets that the company has not really focused on: the ability to personalize your AirPods by adding a fun, colorful shell adapt. A variety of cases are displayed, which are modeled on the BT21 line figures of BTS, the mascot of Kakao Friends and much more.

It's not clear whether Apple is using the ad to showcase a number of cases offered by third-party vendors in Asia, or whether this is a prelude to selling (or even designing custom) AirPods cases on their own Stores is, but definitely a fun look.

AirPods cases are not new ̵

1; there are countless options, including the obvious best ones that turn them into a troubled thing – but Apple does not sell them directly. As my colleague Dami Lee points out, AirPods cases are much more popular in countries like South Korea, where this ad is being shown. There are creative knit motifs, keyholes for accessories and much more.

However, jealous owners of US AirPods are not completely out of the woods: many of these cases are available from Amazon or eBay, although you may have to pay a bit more for shipping.


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