When New York City last attempted to cap Uber's vehicles, the escape was brutal. In his app "Ride-Hailing" Uber has introduced a "de Blasio view", which blames Mayor Bill de Blasio for long waiting times. Celebrities such as Ashton Kutcher and Kate Upton expressed their support for Uber on Twitter
The mayor had to withdraw from the plan in 2015.
Now Uber is preparing for another fight, this time at the suggestion of the City Council for a one-year limit on vehicle rental licenses. But the political terrain has changed significantly, and this time Uber is on the defensive.
Uber's reputation has also undermined the allegations of gender discrimination, harassment and other scandals. The new Director-General, Dara Khosrowshahi, has attempted to adopt a friendlier, more cooperative approach.
At the same time, there were signs of further disillusionment of Silicon Valley in cities across the country. New York is also moving to curb in Airbnb, another popular service that has threatened the hotel industry.
On Friday, Corey Johnson, spokesman for the City Council, said he was confident in passing legislation for a cap and others to adopt regulations for the rental vehicle industry. Mr. Johnson wants to vote on the bills by August 8th.
"We are not taking any service that is currently being offered to New Yorkers," Johnson told reporters during a telephone conversation. "We are pausing to issue new licenses in an industry that was allowed to proliferate without proper control."
New York is Uber's largest US market, and the cap is seen as a significant threat to the booming business. Uber quickly signaled on Friday that he would act aggressively against the proposal.
Uber regards his army of riders as his best source. The company emailed millions of customers who said the Council's legislation would make Uber more expensive and less reliable. The company launched a $ 1 million advertising campaign and hashtag #DontStrandNYC
Uber's leadership says there has been another significant change in New York over the past three years: the city's subways have gone into crisis and commuters rely on Uber
"New Yorkers have demanded that our leaders repair the subways, instead they have decided to break Uber," said Josh Gold, a spokesman for the company.
In a recent ad, Uber argues that the app is needed outside of Manhattan, especially for black passengers who have been turned down in taxis in the past. Uber also supports state prices – a proposal to invite toll vehicles to the most crowded parts of Manhattan – to reduce traffic on the city streets.
Mr. de Blasio, who has spoken out against state prices, expressed his support for the Council's legislation on Friday. In a radio interview de Blasio Uber criticized for having flooded the streets with vehicles.
"I think what the spokesman Johnson says is absolutely in the right direction and I think that the council has a strong opinion of a very, very serious problem and they are trying to do something about it and I recommend them for it, "said Mr. de Blasio.
Mr. de Blasio mentioned the recent wave of suicides on drivers in New York – another factor that has drawn attention to the industry. Six professional drivers have killed themselves in recent months, including three taxi drivers, for reasons that included their financial hardship as the industry changed.
The New York Taxi Workers Alliance a group that told thousands of taxis and Uber drivers, that it supported the cap suggestion. The group issued a statement that Uber's rise had led to a "crushing race to the bottom and economic despair among a workforce of over 100,000 drivers."
Lyft, the second most popular Ride-Hail app in New York, joined Uber
"This would take New York back to an era of standing on the corner and hoping to ride," said Adrian Durbin, a spokesman from Lyft.
Mr. Johnson is also pushing for several other new regulations, including the introduction of minimum wage rules for drivers who work for app services. But some critics say the proposals may be too late to reduce congestion. The number of rental vehicles in New York has increased to more than 100,000 vehicles, according to the city, from around 63,000 in 2015.
A cap would have less impact on Ride Hail companies this time because they have already flooded the market with vehicles, said Arun Sundararajan, a professor at New York University who has studied Uber.
"The fact that the 2015 cap was avoided was very important to Uber and Lyft and others," he said. Uber, who arrived in New York in 2011, was known for his aggressive tactics and border enforcement. But Mr. Sundararajan said the idea of introducing another "blasio view" feature would undermine the company's attempt to show that he has grown up.
"I do not think this type of reaction would match Uber's attempt to image and mature the company," he said.
Karen Hinton, who served as press spokeswoman for Mr. de Blasio during the Cap Trial 2015, said the proposed cap has more momentum this time around. In 2015, "I do not think people were educated about it," she said. "Over this three-year period, there has been much more research and dialogue on the good and bad elements of car hire companies."
Donovan Richards, Jr., a city council member representing a district on the city's eastern edge in Queens, said he was undecided. He liked the idea that a cap could ease traffic congestion, but he was worried that residents in districts outside of Manhattan would see a detrimental impact.
"For African-American men like me it's very difficult to get a yellow taxi to New York City, and I certainly want to hear from the taxi industry, as they will assure, if I spread my hand outside the town hall, I can Take a taxi, "said Mr. Richards. A member of the Manhattan City Council said he wanted to vote against the cap even though he was running other bills to regulate the industry. Englisch: emagazine.credit-suisse.com/app/art … = 263 & lang = en , He said he was bothered by the idea that the cap would halt new licenses as he studied the industry.
"The scientific method says that we test our hypotheses before acting on them," said Mr. Kallos. "I do not support legislation that will provide a solution before we know it actually fixes a problem."