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Home / Technology / Tile Sticker, an object tracking device – TechCrunch, reveals with a possible Apple day in the wings

Tile Sticker, an object tracking device – TechCrunch, reveals with a possible Apple day in the wings



We're still waiting to see if Apple officially introduces a new way to track tags-the small devices that you use to create "stupid" objects such as keys, wallets, and other objects that you usually lose or leave places around In the meantime, Tile, one of the pioneers of this technology, has improved his game with the least intrusive device: a sticker.

Today, the Startup Sticker, a new, waterproof tracking device developed in collaboration with 3M, is attached to objects using glue to track them via Bluetooth at a distance of 150 feet, or the community network by Tile using his app.

In addition, the startup announces extensions to its existing range of tile tracking devices. The Slim now has the shape and thickness of a credit card and has been designed for wallets and other places where you can insert card-shaped information (such as in baggage claim compartments). The range has been extended to 200 feet with a battery life of three years.

And the Mate and Pro brands ̵

1; the square pendants for which Tile is most famous – are also being expanded to 400 feet.

All four models are now on sale at different prices: tile stickers from 39.99 USD for a pack of 2, 59.99 USD for a pack of 4; Tile Slim for $ 29.99; Tile Mate for $ 24.99; and Tile Pro to $ 34.99. The message here is that with these updates and the new sticker version, Tile will further increase its flexibility and application possibilities.

"Over the years, our customers have used Tile for a variety of items," said CJ Prober, Tile CEO, in a statement. "From wallets to remote controls, power tools and backpacks, our customers have shown us they want a tile for everything. We've developed our new product line to enable the tile community to find just about anything. "

The first steps are close to a competitive time for Tile. On the one hand, the early identified business field has attracted the attention of a number of other companies and underlined the opportunity. But the flip side of it is a lot of new contests in an area that's already overcrowded and has some high-profile failures. Verizon (which also owns TechCrunch) has also started its own IoT game in this area. In addition, Google has created tighter integration for users who want to use their home devices and the Android platform to find objects. At the same time, Tile faced some of Tile's earliest rivals: Trackr joined Adero last year and dismissed nearly half of the workforce just weeks later. A decline that we have heard could not be stopped the months since.

Tile, for his part, raised $ 45 million last summer after making some interesting strategic partnerships with companies like Comcast, who, like Verizon, Apple and Google, see a chance to do more with tracking as part of one bigger end-to-end home game. The feeling is that Tile has collected the money to take advantage of his larger market profile, hoping to fend off this wave of competitors and the many others who existed before, you will see that this is not exactly a new thing is, and there are a number of alternatives (one of the main reasons why this market was a challenge).

A big differentiator on Tile was the wider network and economies of scale that it promises its users: once you're out of the Bluetooth range of your tag, you can track it using its app and the other Tile community, the A Bluetooth-based connection forms a kind of P2P network to find objects. Of course, this assumes that enough people will use tiles at the beginning to create the location network. This is one reason why forming collaborations with companies like Google and Comcast can be very important to Tile's long-term success.


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