Yves Herman / Reuters
- Apple CEO Tim Cook launched Wednesday a devastating attack on technology companies, which he hoarded "industrial" amounts of personal information.
- At a data protection conference in Brussels, He said personal data storage is surveillance and should make us "very uncomfortable".
- Cook did not mention Facebook and Google by name, but in the past he has made only slightly veiled comments about their privacy.  He said Apple would support the introduction of US data protection laws.
Apple's CEO has published its toughest attack on technology companies hoarding data.
Speaking at a data protection conference in the European Parliament in Brussels, Tim Cook criticized the "data-industry complex" he created to maximize profits.
"Our own information, from everyday to very personal, is armed against us with military efficiency," Cook said at the 40th International Conference of Data Protection and Privacy Commissioners on Wednesday
"Every day, billions of dollars change hands countless choices are made based on our likes and dislikes, our friends and families, our relationships and conversations, our desires and fears, our hopes and dreams.
"These data threads, each individually harmless enough, are carefully compiled, synthesized, traded and sold. In this way, a permanent digital profile is created and companies can know you better than you might do yourself.
"We should not overstate the consequences." That's surveillance. "And these data bases serve only to enrich the data companies they own That should make us very uncomfortable, which should unsettle us. "
Cook did not mention Facebook or Google by name, but they are an obvious target, as they have access to huge pools of personal information that allow them to personalize the Advertising
And Cook has criticized Facebook for its approach to privacy in the past, saying that Mark Zuckerberg's company is "beyond" self-regulation. Shortly thereafter, Facebook's Chief Operating Officer, Sheryl Sandberg, stated that the company objected to Cook's characterization of the product.
Cook Calls for US Data Protection Law
Cook praised the data protection laws recently introduced in Europe, adding that it was time for the US to introduce similar rules.
"It's time for the rest of the world, including my homeland, to follow suit," he said. "We at Apple support a comprehensive federal law on privacy in the United States," he added to a round of applause.
Cook admitted that his view in Silicon Valley was not necessarily popular.
"There are many people who would prefer that I have not said all that," he said. "Some reject all formal data protection legislation – others will support public reform and then resist and undermine behind closed doors."
"They might say to you," Our companies can never reach the true potential of technology if they do "But this notion is not only wrong – it is destructive."
You can see Cook's full speech here:
// www. youtube.com/embed/kVholkIs20A
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