Tinder is preparing to launch a new version of its popular dating site aimed at users in emerging markets. The app, which will be called "Tinder Lite," offers a smaller, more lightweight version of the current flagship app, the company says. Smaller app size is a defining characteristic of most of today's "lite" apps, which are specifically focused on addressing the unique needs of users in areas where data usage, bandwidth and storage space is a concern.
Most major tech companies now offer India, as of late.
For example, Google has a full suite of lightweight "go" -branded apps, like Google Go Gmail Go, Go Files, YouTube Go, Google Maps Go and Google Assistant Go. There's Facebook Lite, Instagram Lite, Messenger Lite, Twitter Lite, Uber Lite, Spotify Lite, and even TikTok Lite.
Tinder, apparently, believes it has the point of needing a Lite version, given the dating app's traction and growth. While the company does not share the size of its total user base, the Tinder app averaged 4.7 million paid subscribers in Q1
Tinder Lite for the first time during a call with investors.
The company didn ' Tinder Lite, but, according to Match Group's CEO, Mandy Ginsberg, the app is "coming soon."
Ginsberg was speaking about the promise of Southeast Asia in particular when she mentioned Tinder Lite. They said they had grown by nearly 15% in the region over the past five years.
"This area has more than a dozen high-density cities with over a million people, young people are moving to large cities. These are really important factors that make the need for our app high, "she explained. "… We are excited about the Tinder Lite app that will come soon. It's a big step forward addressing the needs of consumers there. Tinder Lite wants a smaller app to download. It wants to take less space on your phone, making it more effective, even more remote areas or regions. Ginsberg said.
Tinder has been in the Indian market, and its parent company Match Group has recently restructured its Asia-Pacific team with the Tinder Lite, like some other "Lite" -branded apps from tech companies, may remove some of Tinder's heavier features to focus on the core experience of swiping and matches.
"As a result of our continued investment and growth in this region, we expect that APAC wants to make one-fourth of ours company's total revenue by 2023, "Ginsberg added.