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TiVo is reportedly bringing out pre-roll ads that play before users can watch recorded videos



A TiVo Wireless N Adapter, 2010.
Photo: Mark Lennihan (AP)

TiVo introduces skippable pre-roll ads before customer broadcasts Watching by tape According to Light Reading, a spokesperson for the retail DVR reported that the site was a "permanent part of the service."

Light Reading expects the technology to be "fully implemented" However, ads can be skipped in the same way that customers already have access to commercials in recorded footage. This seems to apply mainly to devices running TiVo Experience 4, the current enterprise -gen software and service platform, "wrote Light Reading. The spokesman added that TiVo is "investing in new advertising experiences" to "provide our users with the best possible media experience".

No wonder, wrote Light Reading, feedback from TiVo owners in official forums was more than a little bit angry as they already pay the company for the service:

"It's not enough that they have our viewing history, to sell at a profit, they must now target us with ads "member" JackMcC "wrote.

"Did not get these ads and they would be totally unacceptable [19659909]", added another forum member, "MikeGuy," noting that he could give the Amazon Recast DVR a look.

"This is really terrible …" wrote another member, "PSU_Sudzi".

A video posted on Zatz Not Funny is designed to show how the pre-roll ads work, which is not so good: moving to and from the content is slow and breaks the experience.

As The Verge noted, there is no guarantee that TiVo will not do so, while TiVo seems to be pre-rolling on devices running the latest versions of TiVo Experience 4, they are running on earlier versions like TE3. In addition, TiVo will provide DVR functionality to a number of cable providers, meaning that the impact of this change may be greater than expected.

On Friday, CNN reported that TiVo is having problems in the core business in the face of fierce competition from other platforms A recovery through "dividing the company into a patent and a product business". In addition, TiVo will introduce a free machine-learning content aggregation and referral service for current TiVo hardware owners, highlighting content from multiple streaming services, such as Netflix, and Prime Video (TiVo Plus) and the hitherto cheapest TiVo device, a $ 50 -Dongle with Google's Android TV.

As CNN noted, TiVo is experiencing significant rebuilding pressure following the decline of its dominance, peaking at $ 100 per share in 2000 and down to $ 60 per share by 2011. Today, only $ 8 per share is traded.

"TiVo will have to make significant changes to join this fight," said David Yoffe, professor at Harvard Business School and former TiVo board member, to CNN. Tivo will have to think about "how to cut costs to deliver a low-cost product that can effectively compete with Roku and Apple TV," he added. "It's going to be a big transition from where they are today."

[Light Reading]


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