Evan Spiegel has finally found a way to fight back against Mark Zuckerberg's army of clones. For 2.5 years, Snapchat foolishly tried to take the high road versus Facebook, with mirror claiming "Our values are hard to copy". That inaction allowed Zuckerberg to accrue over 1 billion daily Stories users Across Instagram, WhatsApp, and Facebook compared to Snapchat's 186 million total daily users. Meanwhile, the whole tech industry scrambled to the death of Snap's vision of an ephemeral, visual future.
But Snapchat's new strategy is a rallying call for the rest of the social web that's scared of being squashed beneath Facebook's boot. It rearranges the adage of "if you can beat them, join them" into "to beat them, join us". As a unified front, Snap's partners get the infrastructure, while Snapchat gains the reach and entrenchment necessary to weather the war.
How to make other apps a bit more Snapchat.