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Home / Business / Toblerone returns to its original form and ends a two-year travesty – quartz

Toblerone returns to its original form and ends a two-year travesty – quartz



Nothing tastes sweeter than victory.

On Monday, July 20, Mondrelez International of New Jersey confirmed that a lighter version of the legendary Swiss chocolate bar Toblerone is being set in favor of an earlier design with smaller gaps between the triangular chunks. The message was first reported by the journal The Grocer (Paywall).

"We are constantly reviewing our offer to ensure that we deliver top quality Swiss chocolate in formats that our fans love," said a spokesperson for Mondelez to The Guardian Friday. "The 150g Toblerone is no longer produced and therefore the availability of the bar depends on how much inventory a single dealer has, but 1

00g and 360g bars are still available."

The decision ends 20 months of culinary deliberation for Toblerone fans , who were outraged when the company announced in late 2016 plans to reduce a 170g bar to 150g by enlarging the distance between the two triangles. A 400 g bar was also reduced to 360 g.

At that time, Mondelez attributed the change to an increase in ingredient costs. "We're bearing those costs for as long as possible," the company wrote on its Facebook page, reassuring fans that the overhaul was necessary to ensure that Toblerone remains on-shelf, affordable, and the triangular shape maintains the large gaps were just "a short-term solution."

On Friday, Mondelez denied that his reversal was an answer to falling sales, telling the BBC that the sale of the 150g bar actually increased after the shape was changed. The 200-gram replacement, which comes later this year on the shelves, could even cost 3.09 euros, according to The Guardian. That's a small price for justice.


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