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Tommy Hilfiger's new XPLORE clothing line rewards you for wearing



In the morning you can enjoy exclusive benefits thanks to a new line of Smart Clothing released Thursday by Tommy Hilfiger.

Each garment in apparel manufacturer Tommy Jeans XPLORE's new capsule contains Awear Solutions' embedded low-power Bluetooth smart chip, allowing the wearer to pair the item with the company's XPLORE app via Bluetooth. Once paired, the carriers basically become a brand ambassador, receiving points for carrying their item, daily and weekly challenges, and collecting heart-shaped Tommy symbols on the app's map.

Once you've earned enough points According to Tommy, they can be exchanged for products, gift cards, signed goods and experiences, such as a tour of the Tommy Archive or VIP passes to a Tommy Runway Show.

"Awear's Smart Tag enables active, personalized engagement in real time, rewarding the consumer for product use," said Liron Slonimsky, CEO and Founder of Awear Solutions, WWD. "Never before has a brand understood how consumers truly use the product after it leaves the store."

There are 23 items in the XPLORE collection ̵

1; from denim jackets ($ 119.50) and T-shirts ($ 39.50). into sweatshirts ($ 89.50) and jeans ($ 99.50) – available in both men's and women's models and featuring a variety of color combinations. The unisex accessories include a travel bag ($ 129.50) and a sports cap ($ 29.50).

XPLORE is available on Tommy.com and at the company's flagship store in New York.


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