When I was a kid, my dad told me that I would eat cheese before going to sleep, which would give me nightmares. This could be due to his natural paternal instinct to protect me from the darker elements of a child's imagination. That, or he simply did not want to share his delicious snack with a rugat that could not tell the difference between his expensive old cheddar and his power singles. Anyway, I'd got rid of most dairy products for a while before going to bed and introduced myself to the concept of food, which influences the dream and nightmare potential. Now Burger King is doing the same with his new "Nightmare King" Halloween burger. A perfect midnight snack for the bravest among us. Continue …
Burger King "Nightmare King"
What: A new Halloween burger promotion by Burger King that brings nightmares to people
Who: Burger King, David Miami
Why We're Interested: Look, is it really important if this burger gives you nightmares or not? It's still a fun gimmick that appeals to people's love for anything weird and strange. It's fast food trash-talk fuel. Of course, people will order this to see if it works. And if not? They will still talk about this green bun.
Fire Ted Cruz "Ted Cruz Loves White Castle"
What: Our newest Texas diner buddy Sonny Carl is back in another anti-Ted Cruz commercial by Richard Linklater
Who: Fire Ted Cruz, Richard Linklater
Why We Care: After laughing at Ted Cruz's claim to being "tough as Texas" last week, Carl doubted Cruz's health he called his Democratic opponent Beto O'Rourke a "Triple Meat Whataburger Liberal, who has no Texan values." We see footage of Cruz asserting his love for White Castle before Carl points out that there is no white castle within 900 miles of Texas. (1
What: A new short film from the outdoor accessory brand Yeti.
Who: Yeti, Felt Soul Media  Why We Care: I've been a fan of Yeti's film work for years, and that's a bit of a divergence. It follows the journey of architect Jack Sanders from his work as a student helping a rural Alabama baseball team to its own community soldering team today in Texas. It is a gentle, fascinating story that manages to maintain the consistent soul of all brand work.
HP "The Wolf – True Alpha"
What: The last part of HP's The Wolf series with Christian Slater
Who: HP, Giant Spoon
Why we're interested: Following a teaser in August, this is the big 20-minute finale, a showdown between Slater and Jonathan Banks ( Breaking Bad Better Call Saul ). Since launching in 2017, the Wolf range has always been a unique content move for a brand like HP, and the quality and commitment to storytelling is evident in production and casting.
Pilsner Urquell "Brewmaster"
What: A new feature of the MillerCoors brand that actually has little or no branding
Who: Pilsner Urquell, Doug Tirola
Why We Care : To celebrate the brand's 175th birthday, Pilsner Urquell has decided to invest in a film that not only bears his logo but also many of his competitors. The film follows a New York lawyer chasing his dream of becoming a brewmaster and a professional Milwaukee beer educator trying to become a Master Cicerone. Directed by Doug Tirola, the film was well received at the SXSW and will open today at the Cinema Village in New York. It will be interesting to see how the brand uses the film, and its decision to make an actual movie instead of a feature-length ad will be to his advantage over the coming months.