Toys R Us says goodbye.
The toy retailer finishes its run on Friday, June 29th, closing all stores and winding up its sell-offs. This day marks the true end of the retailer's presence in the United States.
On Friday, the merchant posted a final farewell message on his website that had not been active since accepting online orders in March.
Here is the message:
Thanks to each one of you who shared your amazing journey to (and through) parenting with us, and to every grandparent, aunt, uncle, brother and sister, who built a couch – rocket ship, made a heroic adventure, or invented something sticky. Promise us this one thing only: never grow up. Play on!
The penultimate line "Do not ever grow up" is a riff on Toys R Us' famous jingle: "I do not want to grow up, I'm a Toys R Us kid."
Unfortunately there will not be any Toys R Us kids on June.
It's an inconspicuous ending for a retailer who was once known as a "category killer," meaning that it was so good in one thing that it was independent of the business Business drove.
Toys R Us filed a motion to liquidate its US operations in March, initiating the closure or sale of all 735 of its US markets.
But that does not mean it's the end of the Toys R Us brand. Fairfax Financial Holdings Ltd. Bought the dying company's profitable Canadian businesses, which will continue to trade under the name of Toys R Us, and the brand is likely to continue to exist in some form in Asia.