Not that this should really surprise, but chances are good that Google and, to a lesser extent, Facebook can access or access a data stream with your favorite smartphone app. Data about you that you did not necessarily realize was provided by such third-party apps and could be used to build an incredibly accurate personal profile about you.
According to a recent study of slightly less than 1 million apps, the Google Play stores in the US and the UK, conducted by researchers at Oxford University, continue to do so. Their study revealed, among other things, according to Business Insider "how many (these apps) are set up for the transmission of data to large technology companies." He also studied that "88% of the apps could eventually pass the data to Alphabet, the parent company of Google, putting Google first among the potential beneficiaries of third-party app data."
The Financial Times reported for the first time on the findings of the researchers, who among other things, the exchange of information about users on third-party apps included specify details such as age, gender and location. The median app was able to transfer this data to five tracker companies, which they eventually passed on to companies like Google. The worst tracking breaches included apps for kids and news apps. 1
Attach this to another report from Bloomberg Businessweek who found a prevalence of companies following you after uninstalling apps and prompting you to re-download them with messages to stimulate. Thanks to stories like these and others, we keep receiving memories one after another of a sort of surveillance state in the private sector, whose capabilities are becoming ever more robust – and less likely, it seems, to be curbed.
A Google spokesman commented on the study by the Oxford researchers, who released a statement stating that the company disagreed with the methodology and findings. The study goes on to say the study incorrectly describes "ordinary functional services" such as crash reports and analysis, as well as how apps share data to deliver those services.
Yet, Frederike Kaltheuner, data privacy program at Privacy International, said Business Insider These tactics are no longer about capturing data to provide users with a customized, customized and relevant ad experience. "It's about maximizing profits," he said, "at the expense of people's fundamental rights."