The joint venture between host The Daily Show and the parent company of Comedy Central signals its desire to be more than just a springboard for its local talent.
Viacom is taking steps to close down its top talents.
The parent company of Comedy Central launches an international production and distribution company  The Daily Show hosted Trevor Noah called Day Zero Productions. The multi-year partnership gives Viacom the first glimpse into Noah's future projects – whether television, feature films or short forms – and is similar to the deal Bob Tooker-led company hit last year with Tyler Perry. As part of the Noah pact, Viacom will also name sources that he calls a "generous" investment in the project.
producers Norman Aladjem of Mainstay Entertainment, Derek Van Pelt and Sanaz Yamin and Nyong & # 39; o are among the producers through their Eba Productions.
The joint venture signals Viacom's desire to keep its own talent in the house the company has long struggled . The move comes just weeks after Comedy Central has lost its two best-known correspondents, Hasan Minhaj and Michelle Wolf, where they will be hosting their own talk shows. Their paths are not unlike those of the former Daily Show personalities Jon Stewart, John Oliver, Stephen Colbert, Samantha Bee, and Jessica Williams, all of whom became stars in the network's flagship series to later join the network for others leave platforms in their success.
Since Noah took over the Stewart's Daily Show in 2015, he has created his own version of the snappy political commentary for which the show is loved, its mostly filtered the lens of his upbringing as the biracial son of a black mother and white father in apartheid south africa. Noah helped The Daily Show became the second highest rated late-night talk show among millennials aged 18-34, only behind The Tonight Show with Jimmy Fallon . In addition, Daily Show v Iwership 2017 was 15 percent higher than 2016, and the current season of the series is constant at 1.3 million viewers. Noah will remain with the company until 2022, with Comedy Central extending the series for another five years in September.
"Working with the best and most diverse entertainment talents is a strategic priority for Viacom, which is why we are very pleased to extend our partnership with Trevor and his creative team on Day Zero with this cross-house partnership," said Bakish, president and chief executive officer of Viacom. "Trevor's creative flair and ability to drive cultural conversation around topics that are important to our young, global audience make him an ideal partner for Viacom on every screen we serve. We are particularly proud that Born a Crime is produced and distributed by Paramount. "
Comedy Central President Kent Alterman added," The degree to which Trevor was underestimated when he took over The Daily Show His accomplishments made him all the more meaningful, seeing the audience on multiple platforms, embracing each other with his incredible comedy strikes, his thoughtful and nuanced perspective, and his global perspective was exceedingly satisfying. "Trevor has boundless curiosity, vision and passion
"I found a strong and incredibly valuable partnership in Viacom," Noah commented. "Our shared vision to bring different cultural conversations and exciting creative projects to the forefront of the entertainment industry and our ever-expanding audience further strengthens our relationship." I could not be more excited about Born A Crime with Paramount and to share the very talented Lupita Nyong & # 39; o.
Noah is being replaced by CAA, Mainstay Entertainment and Hansen Jacobson  Trevor Noah