OTTAWA – A ketchup war is brewing and Justin Trudeau is about to step into the middle.
For the United States, Heinz stands unemployed to 700 Canadian workers in 2014 when he closed a plant in Canada's Tomato Capital, a small town in southern Ontario called Leamington. Anger and hand wrestling followed.
Canada is the Frenchman, the mustard maker who started producing ketchup in Canada after the Heinz closure. In their offer for Canadian dollars, French even a maple leaf on the bottle. Canadians were happy and bought French ketchup.
And on Sunday ̵
The backlash to the Heinz closure began in earnest on Facebook in 2016, when an Ontario construction worker called on Canadians to buy French ketchup, which was then made with tomato paste from an independent company at the old Heinz plant in Leamington was produced. "Bye bye, Heinz" soon attracted tens of thousands of shares on Facebook and a lot of media attention.
(In a sense, the French is not Canadian as its rival.) It is now owned by McCormick & Co., the Baltimore-based spice and food company.)
Inspired by consumer demand, Frenchs has a subcontractor last year set up to build a complete production line for his product in Toronto. On the maple-leafed labels read: "100 percent Canadian canopied in Canada"
With widespread anger over President Trump's introduction of tariffs on Canadian steel and aluminum and his comments on Trudeau after the G7 summit There were more and more demands on Canadians to buy local products. Maclean's magazine recently published "A Patriot's Guide to Shopping During a Canada-U S. Trade War," with French ketchup at the top of the list of popular Canadian products.
"Demand is very robust," said Andrew Mitchell, president of Select Food Products, who began French ketchup production with a one-week shift and has continued to expand. "We can not keep up with demand, which is a good problem, we're basically going 24/7, and the Made in Canada story is really resonating."
Mitchell said that the French brand was hers Market share in Canada for ketchup has doubled to 8 to 9 percent, driven by the Made in Canada message, though Heinz is still the market leader
"We only serve French since Heinz left the city," said Chad Robinson, who runs the Crave Family Grill restaurant in Leamington. "We try to buy as much as possible locally."
Heinz will soon have more problems in the Canadian market. Ketchup, which is due to receive a 10 percent Canadian duty from Sunday, is one of many US products that are taxed in addition to US-made steel and aluminum. Canadian authorities target politically sensitive states and products, including cucumber cucumbers, lawnmowers and Wisconsin toilet paper.
The Canadian government has been careful to impose tariffs on a limited number of food categories for its Canadian-made substitutes "It's easy to find," said Sylvain Charlebois, dean of the Rowe School of Business at Dalhousie University and a specialist in the food industry.
Republican Senator Patrick J. Toomey of Pennsylvania, where Kraft Heinz is based, told US Secretary of Commerce Wilbur Ross at a Senate hearing last week that he was concerned about the impact of the Canadian Customs tariff on US ketchup production Company in Fremont, Ohio.
"The solution for them would be to continue selling their product in Canada to close their US factory and move to Canada," Toomey said. Ross did not answer.
Kraft Heinz will not say what his production plans are, but insists he is against all taxes and duties on his products.
"NAFTA has existed for more than 20 years, and we have. Www.lhsystems.com/topic3/topic38/35_7_3_pub.htm The supply chains in North America have developed," said Michael Mullen, senior vice president, corporate and government affairs at Kraft Heinz, in an e – mail. "We are against any change that interferes with our ability to move our products seamlessly across these borders."
As for the old Heinz factory, it was bought by Highbury Canco, which makes sauces, salsas, and other products for several companies. including Heinz and French. It started with 250 employees four years ago, but is expected to grow to 600 by the autumn.
Sam Diab, president of Highbury Canco, said he was thrilled that Trudeau would be on work Sunday and that a big street party was planned
He declined to comment on the ketchup war (Heinz remains a customer ), except to say: "We do not make ketchup here."