President Donald Trump renewed his war of words with US motorcycle maker Harley Davidson on Sunday, beating the company's plan to relocate some productions abroad and support consumers who demanded a boycott.
Harley is increasingly investing in overseas production facilities to avoid tariffs. The 115-year-old motorcycle manufacturer has been involved in a PR firestorm since June when he announced plans in June to relocate his European market output from the US for retaliatory tariffs from the European Union.
Harley's international plans involve India and China, where sales in the US have slowed due to a lack of millennial buyers. According to World Top's Exports, worldwide motorcycle export sales in 2017 totaled $ 24.1 billion, with Asian countries accounting for the largest share of exported bicycles. European exporters came second, as these numbers showed.
In an interview with CNBC last month, Harley-Davidson boss Matt Levatich described Trump's statements as "unfortunate attention" in light of difficult business decisions that the company had to make without reference to politics.
"We are only concerned with what we are dealing with, we are not a political organization, we have worked very hard to be apolitical, as we approach our business and our consumers around the world," he said.
– CNBC's Amelia Lucas contributed to this report.