During the 2016 election campaign, candidate Donald Trump faced a predominantly white crowd and asked black voters to think, "What the hell do you have to lose?".
Four years later, the president has a new message for black voters: look what I have delivered.
Trump and his campaign launched a new Outreach Black Voices for Trump outreach initiative in Atlanta on Friday dedicated to "recruiting and activating black Americans in support of President Trump," the campaign said. Much of this effort will focus on highlighting how African Americans benefited from the Trump economy.
"The support we received from the African American community was overwhelming," Trump told the crowd, which also included supporters wearing red "BLACK LIVES MAGA" hats.
He predicted the victory in 2020 and said, "We will do that with the support of hard-working African-American patriots."
However, this prediction is skeptical with critics, as Trump is consistently bleak approval rating among black voters who overwhelmingly oppose his work.
Trump has spent most of the past four years with racially motivated attacks, following minority members of the congress who claimed that "no one" wants to live in rat "infested," majority minority Baltimore, claiming that "very fine people on both Pages "of the deadly Charlottesville protest against White Supremacists gave.
Shortly after landing in Georgia on Friday, Trump has received a call from a black retweeted supporter for submissions for a "#MAGACHALLENGE" contest featuring Trump-friendly rap songs. Trump said he would announce the winners and invite them to the White House to meet with him and perform.
"I think black Americans are not the audience for these outreach efforts," said Theodore Johnson, a high-ranking employee at the Brennan Center for Justice, an expert on race and politics. Although Trump may be able to maintain the low level of black support he has received in 2016, or perhaps by one or two points, he sees little evidence that the president can change many opinions.
"I think that will not move the needle at all," said Johnson.
Prior to launching the new effort, Trump met with supporters of a fundraiser, which was expected to raise about $ 3.5 million for a joint committee in favor of the Republican National Committee, the Trump campaign, and the campaign Senator David Perdue, R-Ga. Nearby, a small group of protesters sang: "Lock him up!"
Numerous demonstrators gathered in front of the convention center where Trump spoke and sang: "Impeach and remove."
Carl Dix of the group Refuse Fascism stated that the launch aimed to send a message to Trump's white supporters that he is "not a racist, I have black friends."
In 2016, 6% of black voters supported Trump, according to an analysis by the Pew Research Center of people who participated in its polls and were confirmed to have voted. There is no indication that his support is growing. Surveys show that Afro-Americans are still largely negative about the president's performance, with Gallup saying his approval was about 1 in 10 during his presidency.
However, Trump's campaign dismissed the numbers and insisted on the campaign "The polls have never been favorable to Trump, and the only poll that matters is on election day," said senior campaign consultant Katrina Pierson.
The campaign has launched similar coalitions for women, Latinos and veterans.
Darrell Scott, a black pastor from Ohio and longtime supporter of the president who is the co-chair of the new coalition and at the event on Friday said that supporters who wanted to sell Trump to black voters in 2015 and in 2016 could only point out what they had expected from Trump.
In 2020, we can point to some very decisive achievements by the President, "Scott said." He has kept his promises, which he has not even made. "
The campaign and the White House refer to a list of Successes, including the adoption of a bipartisan criminal justice reform law that Trump enacted last year, along with its continued support for opportunistic zones in urban areas and for new investments in historically black colleges.
"I do not know anyone who has done this kind of work outside of the president to tackle these big problems or prevent drugs from getting into the neighborhood and at the same time give them second chances, "said Ja & rsquo; Ron Smith, deputy assistant to the president and one of the few high-ranking minority civil servants in the White House.  Counselors also point to a number of economic benefits, including the fact that unemployment among blacks reached a record low last year and fewer blacks were living in poverty. But Trump and his campaign also tend to exaggerate gains, and give Trump credit for trends that have been in the making for years, relying on short-term uptrends, picking cheap statistics and ignoring more problematic ones like black home ownership and fortune  Karen Bass, chairman of Congressional Black Caucus, D-Calif., Said Thursday that the African Americans lost a lot during the three years of his presidency, contrary to Trump's claim.
"He never had support from African Americans, but what we know about the President is that he'll lie and say he did it," said Bass, noting that Trump seldom appears in front of a black crowd ,
"He has to identify a handful of African Americans and take him wherever he goes," she said.
If he were any other Republican who had inherited and maintained the declining unemployment figures, Trump would have a legitimate argument to present to black voters, said Republican strategy t Shermichael Singleton. But "because of some of his racist comments … I think a significant percentage of African Americans are completely eliminated."
AP-NORC survey in September revealed that only about 3 in 10 Americans refer to the things Trump did President was good for African Americans. And only 4% of African Americans said Trump's actions had a positive impact on African Americans in general, while 81% said they were bad.
But even if he can not win the black voters for themselves, some suspect that this is not the point. As long as the election campaign prevents voters from casting their vote for the future Democratic candidate, the election campaign will help Trump get closer to a second victory.
Some analysts point to a sharp decline in black turnout One of the reasons why Trump defeated Hillary Clinton, his Democratic rival, was far less popular than former President Barack Obama, the first black man, especially among black men President of the nation.
According to the US Census Bureau, about 60% of non-Hispanic blacks voted in 2016, compared with 67% in 2012. And this decline was recorded in cities with significant African-American populations in critical swing states, which helped Trump have to win a victory.
"The goal is to stop voter turnout," Johnson said, "I totally agree that it's about raising doubts in the minds of black voters about the Democratic candidate, so people say," there is almost no one to vote for. "
And he said that fears are mounting that it might work." The fear among black Americans that Trump will win again is quite palpable, because black turnout is not enough to dampen white turnout, "he said," and he feels he will win again in 2020. "