Twilio, the $ 7.4 billion company that helps apps and sites deliver text and make calls, buys SendGrid in an approximately $ 2 billion all-stock deal. The transaction, announced on Monday, is expected to close in the first half of 2019.
Denver-based SendGrid sells an e-mail marketing platform that enables its customers to mass-send newsletters, marketing, and email confirmations. At the end of last year, around 36 billion e-mails were sent monthly on behalf of customers such as Uber and Spotify. In fact, SendGrid is a Twilio partner who helps their mutual customers stay in touch with their users.
The company went public in November 201
In a letter to staff publicly submitted on Monday, SendGrid CEO Sameer Dholakia confirmed that he will remain in his role and that SendGrid will act as his own autonomous division of Twilio.
"Joining Twilio enables us to accelerate our journey to a shared vision by providing a trusted platform for the future of customer communications," Dholakia said. "Today's announcement will enhance our brand among developers, give us instant scalability, and expand opportunities for cross-selling and investment."
Twilio CEO Jeff Lawson highlighted the importance of e-mail tools such as SendGrid in Twilio's growth plan.
"Our customers are increasingly demanding that they solve all their strategic communications challenges, regardless of the channel," Lawson said in a statement.
"The two companies share the same vision, the same model and the same values," he said. "We believe this is a unique opportunity to bring together the two leading developer-focused communication platforms to create the undisputed platform of choice for all companies looking to transform their customer loyalty."