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Home / Business / Tyson Foods launches full scale attack on Beyond Meat

Tyson Foods launches full scale attack on Beyond Meat



Tyson Foods (TSN) is dominated by one-time friend Beyond Meat (BYND) and its heated rival Impossible Foods.

The US's largest meat producer said Thursday it will debut several new plant-based products under the Raised & Rooted brand.

<p class = "canvas-atom canvas-text Mb (1

.0em) Mb (0) – sm Mt (0.8 em) – sm "type =" text "content =" Note the word blended as Tyson has not gone full-scale mutant meat cooked in a lab like its upstart competitors made from pea protein isolate and other plant ingredients, Tyson says. "The blended burgers are made with a mix of angus beef and pea protein." data-reactid = "24"> Note the word blended as Tyson has not gone full-scale mutant meat cooked up in a lab here like its upstart competitors. The nuggets are simply made from protein isolates and other plant ingredients, Tyson says. In other words, typical veggie nuggets.

Tyson is touting that the blended burgers have fewer calories and less fat than its competitors.

Underscoring the importance of a product launch into the red- hot plant-based food market, Tyson Foods CEO Noel White.

"Today's consumers are looking for more protein options "We are open to flexible diets that include both meat and plant-based protein," said Noel White, president and CEO of Tyson Foods in a statement. This is about 'and' – not 'or. "We are both committed to growing our own business and to becoming a market leader in alternative protein, which is experiencing double-digit growth and could someday be a billion -dollar business for our company. "

For Tyson, the announcement has become a bittersweet.

The company dumped its 6.5% stake in Beyond Meat ahead of the plant-based Meat Company's IPO in early May. Since then

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0), Beyond Meat's stock has exploded 115% amid a solid first quarter earnings report and insane levels of enthusiasm for the story on Wall Street. –sm Mt (0.8em) – sm "type =" text "content =" Brian Sozzi is an editor-at-large and co-host of The First Trade [19659008] at Yahoo Finance Follow Brian Sozzi him on Twitter @BrianSozzi "data-reactid =" 30 "> Brian Sozzi is an edit or-at-large and co-host of The First Trade at Yahoo Finance. Follow this link @BrianSozzi

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em ) – sm "type =" text "content =" Yahoo Finance "data-reactid =" 31 "> Read the latest financial and business news from Yahoo Finance

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = " Follow Yahoo Finance on Twitter Facebook Instagram [19659008] Flipboard SmartNews LinkedIn [1965536] YouTube [19659008]and reddit . "data-reactid =" 39 "> Follow Yahoo Finance on T witter Facebook Instagram Flipboard SmartNews LinkedIn [1965536] YouTube and Reddit .


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