Today the popular card game UNO released its first Braille deck. Mattel's new deck, created in partnership with the National Federation for the Blind, allows blind or visually impaired players to easily play the legendary game. The special deck is now available only at Target. It is unclear whether this will change in the future or whether this is a permanent unique selling proposition for the retailer. In the meantime, players can learn how to play through Audible. Special instructions can be found here.
In terms of cost, it's only $ 4 more than normal. A standard UNO deck costs $ 6 at Target. The new Braille deck costs $ 10. The product itself is provided on all 112 braille and packaging cards.
– UNO (@realUNOgame) October 1, 2019
We teamed up with @realUNOgame to write the UN Braille to create for the off-the-version-reachability and inclusion! UNO Braille is available exclusively at @Target . Learn how to play with audible and printable Braille instructions at https://t.co/ALR0T8tR6G. # a11y #MeetTheBlind pic.twitter.com/U3ZtwsiHvu
– National Blind Association (@NFB_voice) October 1, 2019
As expected, praise for Mattel has become a great one Earned praise to make his card game even more accessible. Hopefully, this kick will start more card games, making their game more accessible by adding braille options.
– Perkins School for the Blind (@perkinsvision) 1 October 2019
Love, Love, LOVE! Go to Target and buy an accessible deck with UNO maps. Wishful thinking? No! Now it is a reality !! https://t.co/EM0HFKVeuC
– Carlton Walker (@braillemom) October 1, 2019
Aaaaaaaaaa! So exciting! I can not wait to go to a store and buy a game I can play right now! https://t.co/1SOxmh0hqD
– Karen Anderson (@kea_anderson) October 1, 2019
Now blind people can lose friends and family on a Draw Four.
Seriously, that's great. https://t.co/Fiip4ZxHms
– I have not thought of a Spooky Pun yet. (@EnsCuddlesHuman) October 1, 2019
And if there's a way to learn the Braille language with this game! Uno is strengthening! https://t.co/Y21TAp9AS6
– Ashwin S (@ashclickss) October 1, 2019
As always, you can leave a comment by sharing your opinion or contacting me on Twitter @Tyler_Fischer_ and notifying me.